Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Developers and product teams who need cross-platform analytics
Important considerations: Countly Lite is a narrower community edition; managed Flex add-ons and the full self-hosted Enterprise suite can materially change scope and cost.
Privacy-conscious product, engineering, marketing, and agency teams that want deeper self-hostable analytics with replay and error context
Important considerations: Cloud session replay requires Pro and there is no permanent cloud free plan. Self-hosting is free but requires operating its database, upgrades, storage, privacy controls, and backups.
| Attribute | Countly | Rybbit |
|---|---|---|
| Overview | A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis. | An open-source web and product analytics platform with cookieless real-time traffic, custom events, user profiles, funnels, journeys, retention, error tracking, Web Vitals, and session replay in cloud or self-hosted editions. |
| Pricing | Countly Lite is free and self-hosted; private-cloud Flex is free up to 500 MAU and paid Flex starts at $40/month; Enterprise is custom | 7-day cloud trial; Standard starts at $13/month and Pro at $26/month billed annually for 100,000 monthly pageviews; Enterprise is custom; AGPL self-hosting is free |
| Deployment | Self-hosted and hosted options | Self-hosted and hosted options |
| Best for | Developers and product teams who need cross-platform analytics | Privacy-conscious product, engineering, marketing, and agency teams that want deeper self-hostable analytics with replay and error context |
| Operator | Countly Ltd Independent private company | Rybbit Independent project |
| Company base | London, United Kingdom · United Kingdom | Distributed organization |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | product analytics Recent official evidence shows a focus on product analytics. | self-hosted expansion Recent official evidence shows a focus on self-hosted expansion. |
| Key features |
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| Important considerations | Countly Lite is a narrower community edition; managed Flex add-ons and the full self-hosted Enterprise suite can materially change scope and cost. | Cloud session replay requires Pro and there is no permanent cloud free plan. Self-hosting is free but requires operating its database, upgrades, storage, privacy controls, and backups. |
| Integrations | Segment, Zapier | Google Search Console, Google Tag Manager, WordPress, Shopify, Stats API |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-09. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Countly | Rybbit |
|---|---|---|
| App analytics | Listed | Not listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cookieless | Not listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Not listed | Listed |
| E-commerce tracking | Listed | Listed |
| Enterprise | Not listed | Listed |
| Error tracking | Listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Not listed |
| Funnels | Listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Listed | Listed |
| Integrations | Listed | Listed |
| Open source | Listed | Listed |
| Personalization | Listed | Not listed |
| Privacy-first | Listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Listed | Not listed |
| Self-hosted | Listed | Listed |
| SEO research | Not listed | Listed |
| Session recordings | Not listed | Listed |
| User feedback | Listed | Not listed |
| User segments | Listed | Listed |
| Web analytics | Not listed | Listed |