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Countly vs Simple Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Countly if

Developers and product teams who need cross-platform analytics

Capabilities listed only for Countly in this selection

Important considerations: Flex includes Advanced Analytics; Adaptivity and Intelligence are paid add-ons. Funnels, retention, crash analysis and AI are in Intelligence. Lite is a narrower edition; review its license and branding terms before deployment.

Choose Simple Analytics if

Website owners who prioritize privacy and simplicity

Capabilities listed only for Simple Analytics in this selection

Important considerations: Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users.

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Attribute Countly Simple Analytics
Overview A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis.A privacy-first analytics platform built around straightforward traffic reporting, lightweight event tracking, and GDPR-friendly measurement with minimal setup.
Pricing Self-hosted Countly Lite is free. Private-cloud Flex starts at $175/month with a 14-day trial; Enterprise is self-hosted with custom annual pricing.Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom
Deployment Self-hosted and hosted optionsVendor-hosted cloud
Best for Developers and product teams who need cross-platform analyticsWebsite owners who prioritize privacy and simplicity
Operator Countly Ltd
Independent private company
Simple Analytics B.V.
Independent private company
Company base London, United Kingdom · United KingdomAmsterdam, Netherlands · European Union
Organization scale No comparable official organization-size figure was publicly disclosed.3 team members · operator, as of 13 Aug 2026
Recent direction product analytics
Recent official evidence shows a focus on product analytics.
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis.
Key features
  • Web, mobile, and desktop analytics
  • Real-time events
  • User profiles
  • Funnels and retention
  • Crash analytics
  • Journeys
  • Surveys and messaging
  • Self-hosted deployment
  • Cookieless traffic dashboard
  • Real-time reporting
  • Events and goals
  • Ecommerce tracking
  • AI-assisted analysis
  • Automated reports
  • Raw data export
  • Lightweight tracking script
Important considerations Flex includes Advanced Analytics; Adaptivity and Intelligence are paid add-ons. Funnels, retention, crash analysis and AI are in Intelligence. Lite is a narrower edition; review its license and branding terms before deployment.Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users.
Integrations Segment, ZapierGhost, WordPress
Fact check We checked this information against official vendor sources on 2026-09-30. We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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AttributeCountlySimple Analytics
AI insights Not listed Listed
App analytics Listed Not listed
Audience insights Listed Listed
Behavior analytics Listed Not listed
CCPA compliant Not listed Listed
Cookieless Not listed Listed
Custom reports Listed Not listed
Data export Listed Listed
E-commerce tracking Listed Listed
Error tracking Listed Not listed
Event tracking Listed Listed
Free plan Listed Listed
Funnels Listed Listed
GDPR compliant Not listed Listed
Goals Listed Listed
Integrations Listed Not listed
Open source Listed Not listed
Personalization Listed Not listed
Privacy-first Listed Listed
Real-time data Listed Listed
Retention analytics Listed Not listed
Revenue tracking Listed Not listed
Self-hosted Listed Not listed
User feedback Listed Not listed
User segments Listed Listed
Full details: Countly Full details: Simple Analytics