Countly vs Simple Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Countly if

Developers and product teams who need cross-platform analytics

Capabilities only listed for Countly

Self-hosted Open source App analytics Behavior analytics Revenue tracking User feedback Error tracking Integrations Custom reports Retention analytics Personalization

Important considerations: Countly Lite is a narrower community edition; managed Flex add-ons and the full self-hosted Enterprise suite can materially change scope and cost.

Choose Simple Analytics if

Website owners who prioritize privacy and simplicity

Capabilities only listed for Simple Analytics

Cookieless GDPR compliant CCPA compliant AI insights

Important considerations: Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users.

Shared capabilities

Privacy-first Free plan Real-time data E-commerce tracking Event tracking Funnels Audience insights User segments Goals Data export

Attribute	Countly	Simple Analytics
Overview	A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis.	A privacy-first analytics platform built around straightforward traffic reporting, lightweight event tracking, and GDPR-friendly measurement with minimal setup.
Pricing	Countly Lite is free and self-hosted; private-cloud Flex is free up to 500 MAU and paid Flex starts at $40/month; Enterprise is custom	Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom
Deployment	Self-hosted and hosted options	Vendor-hosted cloud
Best for	Developers and product teams who need cross-platform analytics	Website owners who prioritize privacy and simplicity
Operator	Countly Ltd Independent private company	Simple Analytics B.V. Independent private company
Company base	London, United Kingdom · United Kingdom	Amsterdam, Netherlands · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	3 team members · operator, as of 13 Aug 2026
Recent direction	product analytics Recent official evidence shows a focus on product analytics.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Web, mobile, and desktop analytics Real-time events User profiles Funnels and retention Crash analytics Journeys Surveys and messaging Self-hosted deployment	Cookieless traffic dashboard Real-time reporting Events and goals Ecommerce tracking AI-assisted analysis Automated reports Raw data export Lightweight tracking script
Important considerations	Countly Lite is a narrower community edition; managed Flex add-ons and the full self-hosted Enterprise suite can materially change scope and cost.	Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users.
Integrations	Segment, Zapier	Ghost, WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Countly	Simple Analytics
AI insights	Not listed	Listed
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Not listed
CCPA compliant	Not listed	Listed
Cookieless	Not listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Listed
Funnels	Listed	Listed
GDPR compliant	Not listed	Listed
Goals	Listed	Listed
Integrations	Listed	Not listed
Open source	Listed	Not listed
Personalization	Listed	Not listed
Privacy-first	Listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Not listed
User feedback	Listed	Not listed
User segments	Listed	Listed

Full details: Countly Full details: Simple Analytics