| Overview |
A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis. | A privacy-first analytics platform built around straightforward traffic reporting, lightweight event tracking, and GDPR-friendly measurement with minimal setup. |
| Pricing |
Self-hosted Countly Lite is free. Private-cloud Flex starts at $175/month with a 14-day trial; Enterprise is self-hosted with custom annual pricing. | Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Developers and product teams who need cross-platform analytics | Website owners who prioritize privacy and simplicity |
| Operator |
Countly Ltd Independent private company | Simple Analytics B.V. Independent private company |
| Company base |
London, United Kingdom · United Kingdom | Amsterdam, Netherlands · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | 3 team members · operator, as of 13 Aug 2026 |
| Recent direction |
product analytics Recent official evidence shows a focus on product analytics. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Web, mobile, and desktop analytics
- Real-time events
- User profiles
- Funnels and retention
- Crash analytics
- Journeys
- Surveys and messaging
- Self-hosted deployment
|
- Cookieless traffic dashboard
- Real-time reporting
- Events and goals
- Ecommerce tracking
- AI-assisted analysis
- Automated reports
- Raw data export
- Lightweight tracking script
|
| Important considerations |
Flex includes Advanced Analytics; Adaptivity and Intelligence are paid add-ons. Funnels, retention, crash analysis and AI are in Intelligence. Lite is a narrower edition; review its license and branding terms before deployment. | Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users. |
| Integrations |
Segment, Zapier | Ghost, WordPress |
| Fact check |
We checked this information against official vendor sources on 2026-09-30. |
We checked this information against official vendor sources on 2026-08-08. |