| Overview |
A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis. | A hosted cookieless web analytics service with real-time traffic, custom events, goals, funnels, saved segments and error tracking. Its API, CLI and MCP integrations expose reports to other tools. |
| Pricing |
Self-hosted Countly Lite is free. Private-cloud Flex starts at $175/month with a 14-day trial; Enterprise is self-hosted with custom annual pricing. | From $9/month for 10,000 monthly events (pageviews and custom events combined), or $7/month billed annually. All features and unlimited websites; 30-day trial without a card. Permanent Free Access is restricted to .edu, .github.io and .gitlab.io sites with a public widget. |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Developers and product teams who need cross-platform analytics | Website owners and small teams wanting hosted traffic and conversion reporting with API and automation access. |
| Operator |
Countly Ltd Independent private company | Key Arg B.V. Independent private company |
| Company base |
London, United Kingdom · United Kingdom | Monster, Netherlands · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
product analytics Recent official evidence shows a focus on product analytics. | platform integration Recent official evidence shows a focus on platform integration. |
| Key features |
- Web, mobile, and desktop analytics
- Real-time events
- User profiles
- Funnels and retention
- Crash analytics
- Journeys
- Surveys and messaging
- Self-hosted deployment
|
- Cookieless traffic and real-time reports
- Custom events, goals and funnels
- Saved segments and error tracking
- Stats API, CLI and MCP
- WordPress and n8n integrations
|
| Important considerations |
Flex includes Advanced Analytics; Adaptivity and Intelligence are paid add-ons. Funnels, retention, crash analysis and AI are in Intelligence. Lite is a narrower edition; review its license and branding terms before deployment. | Vendor cloud only; analytics data is processed and stored in the Netherlands. Outbound clicks and downloads count as billable custom events. Daily site-specific identifiers limit continuity across days; review privacy notices and collection settings for your use case. |
| Integrations |
Segment, Zapier | WordPress, n8n, MCP, CLI, Google Analytics, Google Search Console |
| Fact check |
We checked this information against official vendor sources on 2026-09-30. |
We checked this information against official vendor sources on 2026-09-30. |