| Overview |
A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis. | A privacy-focused, open-source web analytics platform with cookieless traffic and event reporting, funnels, performance and error monitoring, session analysis, replay, feature flags, and A/B testing in cloud or self-hosted editions. |
| Pricing |
Countly Lite is free and self-hosted; private-cloud Flex is free up to 500 MAU and paid Flex starts at $40/month; Enterprise is custom | Cloud has a 14-day trial; Standard starts at $19/month and Plus at $39/month for 100,000 monthly events; Enterprise is custom; self-hosted Community Edition is free |
| Deployment |
Self-hosted and hosted options | Self-hosted and hosted options |
| Best for |
Developers and product teams who need cross-platform analytics | Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting |
| Operator |
Countly Ltd
Independent private company | Swetrix Ltd
Independent private company |
| Company base |
London, United Kingdom · United Kingdom | Edinburgh, United Kingdom · United Kingdom |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
product analytics
Recent official evidence shows a focus on product analytics. | privacy-focused analytics
Recent official evidence shows a focus on privacy-focused analytics. |
| Key features |
- Web, mobile, and desktop analytics
- Real-time events
- User profiles
- Funnels and retention
- Crash analytics
- Journeys
- Surveys and messaging
- Self-hosted deployment
|
- Cookieless web analytics
- Events, goals, and funnels
- Real-time dashboard
- Performance monitoring
- Error tracking
- Session and user-profile analysis
- Session replay on Plus
- Feature flags and A/B testing
- API and data export
- Self-hosted Community Edition
|
| Important considerations |
Countly Lite is a narrower community edition; managed Flex add-ons and the full self-hosted Enterprise suite can materially change scope and cost. | Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team. |
| Integrations |
Segment, Zapier | Google Analytics import, WordPress, Google Tag Manager, REST API |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-09. |