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Countly vs Usermaven comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Countly if

Developers and product teams who need cross-platform analytics

Capabilities listed only for Countly in this selection

Important considerations: Flex includes Advanced Analytics; Adaptivity and Intelligence are paid add-ons. Funnels, retention, crash analysis and AI are in Intelligence. Lite is a narrower edition; review its license and branding terms before deployment.

Choose Usermaven if

Marketing, product, ecommerce, SaaS, and agency teams that want traffic, product usage, attribution, and client reporting in one service

Capabilities listed only for Usermaven in this selection

Important considerations: The current pricing page offers demos rather than a published self-serve price. Private-cloud and on-premise deployment require Enterprise. Confirm usage, seats, workspaces, retention and add-on costs in the quote.

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Attribute Countly Usermaven
Overview A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis.A hosted web, product, ecommerce, and marketing attribution platform with automatic event capture, funnels, customer journeys, user and account profiles, retention, revenue attribution, AI reporting, and agency white-label options.
Pricing Self-hosted Countly Lite is free. Private-cloud Flex starts at $175/month with a 14-day trial; Enterprise is self-hosted with custom annual pricing.Business and Enterprise use quote-based pricing. Onboarding, white-label analytics and extra workspaces are optional add-ons; no current public entry price is listed.
Deployment Self-hosted and hosted optionsSelf-hosted and hosted options
Best for Developers and product teams who need cross-platform analyticsMarketing, product, ecommerce, SaaS, and agency teams that want traffic, product usage, attribution, and client reporting in one service
Operator Countly Ltd
Independent private company
Usermaven Inc.
Independent private company
Company base London, United Kingdom · United KingdomLewes, United States · United States
Organization scale No comparable official organization-size figure was publicly disclosed.No comparable official organization-size figure was publicly disclosed.
Recent direction product analytics
Recent official evidence shows a focus on product analytics.
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis.
Key features
  • Web, mobile, and desktop analytics
  • Real-time events
  • User profiles
  • Funnels and retention
  • Crash analytics
  • Journeys
  • Surveys and messaging
  • Self-hosted deployment
  • Website and product analytics
  • Automatic and custom events
  • Funnels and customer journeys
  • User and account profiles
  • Ecommerce and revenue analytics
  • Marketing and CRM attribution
  • Retention and cohort analysis
  • Maven AI reporting
  • Scheduled reports
  • Agency white-label dashboards
Important considerations Flex includes Advanced Analytics; Adaptivity and Intelligence are paid add-ons. Funnels, retention, crash analysis and AI are in Intelligence. Lite is a narrower edition; review its license and branding terms before deployment.The current pricing page offers demos rather than a published self-serve price. Private-cloud and on-premise deployment require Enterprise. Confirm usage, seats, workspaces, retention and add-on costs in the quote.
Integrations Segment, ZapierGoogle Search Console, Google Ads, Meta Ads, HubSpot, Shopify, WordPress, Wix, BigQuery
Fact check We checked this information against official vendor sources on 2026-09-30. We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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AttributeCountlyUsermaven
Ad-blocker resistant Not listed Listed
AI insights Not listed Listed
App analytics Listed Not listed
Audience insights Listed Listed
Behavior analytics Listed Listed
CCPA compliant Not listed Listed
Cohort analysis Not listed Listed
Cookieless Not listed Listed
Cross-device tracking Not listed Listed
Custom reports Listed Listed
Data export Listed Listed
E-commerce tracking Listed Listed
Enterprise Not listed Listed
Error tracking Listed Not listed
Event tracking Listed Listed
Free plan Listed Not listed
Funnels Listed Listed
GDPR compliant Not listed Listed
Goals Listed Listed
Integrations Listed Listed
Open source Listed Not listed
Personalization Listed Not listed
Privacy-first Listed Not listed
Real-time data Listed Listed
Retention analytics Listed Listed
Revenue tracking Listed Listed
Self-hosted Listed Listed
User feedback Listed Not listed
User segments Listed Listed
Web analytics Not listed Listed
Full details: Countly Full details: Usermaven