| Overview |
A website optimization suite combining web analytics, live activity, heatmaps, session recordings, error tracking, funnels, surveys, A/B testing, conversion tools, and AI-assisted analysis. | A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams. |
| Pricing |
30-day free trial; Analytics starts at $29/month for 5,000 tracked pageviews and 50 recordings, Growth at $99/month, and Enterprise is custom | Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service | Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows |
| Operator |
Crazy Egg, Inc. Independent private company | Hotjar Limited Subsidiary of Content Square SAS |
| Company base |
Redwood City, United States · United States | St Julian's, Malta · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | at least 190 team members · operator, as of 1 Sep 2021 |
| Recent direction |
experimentation and optimization Recent official evidence shows a focus on experimentation and optimization. | suite consolidation Recent official evidence shows a focus on suite consolidation. |
| Key features |
- Web analytics and live activity
- Heatmap reports
- Session recordings
- Error tracking
- Conversion funnels
- A/B testing
- Surveys
- AI analysis
- GA4 integration
- Unlimited domains and team members
|
- Session replay
- Zone-based heatmaps
- Journey analysis
- Funnels
- Surveys and feedback
- Interviews
- AI-assisted insights
- Integrations and exports
|
| Important considerations |
There is no permanent free plan. Pricing separates tracked heatmap or A/B pageviews from sampled recording allowances, and advanced personalization and security controls require higher tiers. | Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier. |
| Integrations |
Google Analytics 4, Shopify, WordPress, Google Tag Manager | Shopify, WordPress |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |