Crazy Egg vs Open Web Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Crazy Egg if

Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service

Capabilities only listed for Crazy Egg

Funnels Error tracking Audience insights Session recordings User feedback Surveys A/B testing AI insights Personalization Enterprise

Important considerations: There is no permanent free plan. Pricing separates tracked heatmap or A/B pageviews from sampled recording allowances, and advanced personalization and security controls require higher tiers.

Choose Open Web Analytics if

Tech-savvy users who want a free, self-hosted analytics solution

Capabilities only listed for Open Web Analytics

Self-hosted Open source Revenue tracking Data ownership Retention analytics

Important considerations: Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives.

Shared capabilities

Real-time data E-commerce tracking Event tracking Behavior analytics User segments Heatmaps Goals Data export Integrations Custom reports

Attribute	Crazy Egg	Open Web Analytics
Overview	A website optimization suite combining web analytics, live activity, heatmaps, session recordings, error tracking, funnels, surveys, A/B testing, conversion tools, and AI-assisted analysis.	A GPL-licensed, self-hosted web analytics framework with pageview and event tracking, conversion goals, funnels, segmentation, click heatmaps, visitor paths, and WordPress support.
Pricing	30-day free trial; Analytics starts at $29/month for 5,000 tracked pageviews and 50 recordings, Growth at $99/month, and Enterprise is custom	Free, open source
Deployment	Vendor-hosted cloud	Self-hosted
Best for	Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service	Tech-savvy users who want a free, self-hosted analytics solution
Operator	Crazy Egg, Inc. Independent private company	Open Web Analytics project Independent project
Company base	Redwood City, United States · United States	Distributed organization
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	experimentation and optimization Recent official evidence shows a focus on experimentation and optimization.	operational reliability Recent official evidence shows a focus on operational reliability.
Key features	Web analytics and live activity Heatmap reports Session recordings Error tracking Conversion funnels A/B testing Surveys AI analysis GA4 integration Unlimited domains and team members	Self-hosted GPL software Pageview and event tracking Conversion goals and funnels Visitor segmentation Click heatmaps Visitor paths Ecommerce tracking WordPress integration
Important considerations	There is no permanent free plan. Pricing separates tracked heatmap or A/B pageviews from sampled recording allowances, and advanced personalization and security controls require higher tiers.	Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives.
Integrations	Google Analytics 4, Shopify, WordPress, Google Tag Manager	WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Crazy Egg	Open Web Analytics
A/B testing	Listed	Not listed
AI insights	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Listed
Custom reports	Listed	Listed
Data export	Listed	Listed
Data ownership	Not listed	Listed
E-commerce tracking	Listed	Listed
Enterprise	Listed	Not listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Funnels	Listed	Not listed
Goals	Listed	Listed
Heatmaps	Listed	Listed
Integrations	Listed	Listed
Open source	Not listed	Listed
Personalization	Listed	Not listed
Real-time data	Listed	Listed
Retention analytics	Not listed	Listed
Revenue tracking	Not listed	Listed
Self-hosted	Not listed	Listed
Session recordings	Listed	Not listed
Surveys	Listed	Not listed
User feedback	Listed	Not listed
User segments	Listed	Listed

Full details: Crazy Egg Full details: Open Web Analytics