| Overview |
A website optimization suite combining web analytics, live activity, heatmaps, session recordings, error tracking, funnels, surveys, A/B testing, conversion tools, and AI-assisted analysis. | An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant. |
| Pricing |
30-day free trial; Analytics starts at $29/month for 5,000 tracked pageviews and 50 recordings, Growth at $99/month, and Enterprise is custom | 30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service | Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics |
| Operator |
Crazy Egg, Inc. Independent private company | OpenPanel AB Independent private company |
| Company base |
Redwood City, United States · United States | Stockholm, Sweden · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
experimentation and optimization Recent official evidence shows a focus on experimentation and optimization. | product analytics Recent official evidence shows a focus on product analytics. |
| Key features |
- Web analytics and live activity
- Heatmap reports
- Session recordings
- Error tracking
- Conversion funnels
- A/B testing
- Surveys
- AI analysis
- GA4 integration
- Unlimited domains and team members
|
- Cookieless web analytics
- Product and event analytics
- Custom dashboards and reports
- Funnels and conversion analysis
- Retention and user profiles
- Revenue tracking
- Session replay
- A/B testing
- AI analytics assistant
- Free AGPL self-hosting
|
| Important considerations |
There is no permanent free plan. Pricing separates tracked heatmap or A/B pageviews from sampled recording allowances, and advanced personalization and security controls require higher tiers. | Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups. |
| Integrations |
Google Analytics 4, Shopify, WordPress, Google Tag Manager | JavaScript, React, Next.js, Vue, Swift, Kotlin, REST API |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-09. |