Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.
Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.
Choose Crazy Egg ifMarketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service
Important considerations: No permanent free plan. Tracked pageviews, heatmap reports, recording quotas and retention differ by tier. Starter stores recordings for six months; higher plans list two years. Larger custom Enterprise plans are also available.
Choose Umami ifTech-savvy users and businesses prioritizing privacy and simplicity
Important considerations: Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs.
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| Attribute | Crazy Egg | Umami |
|---|---|---|
| Overview | A website optimization suite combining web analytics, live activity, heatmaps, session recordings, error tracking, funnels, surveys, A/B testing, conversion tools, and AI-assisted analysis. | An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities. |
| Pricing | Starter $29/month: 5,000 tracked pageviews and 50 recordings; Plus $99, Pro $249 and Enterprise $599/month. All prices require annual billing; a free trial is available. | Free self-hosting. Cloud Hobby: $0 for 100K events/month and one website; Pro: $20/month with 1M events; Business: $200/month with 10M events; Enterprise: custom. Paid overages are metered. |
| Deployment | Vendor-hosted cloud | Self-hosted and hosted options |
| Best for | Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service | Tech-savvy users and businesses prioritizing privacy and simplicity |
| Operator | Crazy Egg, Inc. Independent private company | Umami Software, Inc. Independent private company |
| Company base | Redwood City, United States · United States | San Francisco, United States · United States |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | experimentation and optimization Recent official evidence shows a focus on experimentation and optimization. | behavior analysis Recent official evidence shows a focus on behavior analysis. |
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| Important considerations | No permanent free plan. Tracked pageviews, heatmap reports, recording quotas and retention differ by tier. Starter stores recordings for six months; higher plans list two years. Larger custom Enterprise plans are also available. | Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs. |
| Integrations | Google Analytics 4, Shopify, WordPress, Google Tag Manager | WordPress, Vercel |
| Fact check | We checked this information against official vendor sources on 2026-09-30. | We checked this information against official vendor sources on 2026-09-30. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
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| Attribute | Crazy Egg | Umami |
|---|---|---|
| A/B testing | Listed | Not listed |
| AI insights | Listed | Not listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cookieless | Not listed | Listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Listed | Listed |
| Enterprise | Listed | Not listed |
| Error tracking | Listed | Not listed |
| Event tracking | Listed | Listed |
| Free plan | Not listed | Listed |
| Funnels | Listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Open source | Not listed | Listed |
| Personalization | Listed | Not listed |
| Privacy-first | Not listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Not listed | Listed |
| Self-hosted | Not listed | Listed |
| Session recordings | Listed | Listed |
| Surveys | Listed | Not listed |
| User feedback | Listed | Not listed |
| User segments | Listed | Listed |