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Crazy Egg vs VWO comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Crazy Egg if

Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service

Capabilities listed only for Crazy Egg in this selection

Important considerations: No permanent free plan. Tracked pageviews, heatmap reports, recording quotas and retention differ by tier. Starter stores recordings for six months; higher plans list two years. Larger custom Enterprise plans are also available.

Choose VWO if

CRO teams, UX researchers, agencies optimizing user experiences

Capabilities listed only for VWO in this selection

Important considerations: VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier.

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Attribute Crazy Egg VWO
Overview A website optimization suite combining web analytics, live activity, heatmaps, session recordings, error tracking, funnels, surveys, A/B testing, conversion tools, and AI-assisted analysis.A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile.
Pricing Starter $29/month: 5,000 tracked pageviews and 50 recordings; Plus $99, Pro $249 and Enterprise $599/month. All prices require annual billing; a free trial is available.Growth, Pro, and Enterprise packages use sales-assisted, usage-based pricing; VWO also offers free product exploration
Deployment Vendor-hosted cloudVendor-hosted cloud
Best for Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one serviceCRO teams, UX researchers, agencies optimizing user experiences
Operator Crazy Egg, Inc.
Independent private company
Wingify Software Private Limited
Subsidiary of Everstone Capital
Company base Redwood City, United States · United StatesDelhi, India · Other region
Organization scale No comparable official organization-size figure was publicly disclosed.at least 450 employees · operator, as of 13 Aug 2026
Recent direction experimentation and optimization
Recent official evidence shows a focus on experimentation and optimization.
suite consolidation
Recent official evidence shows a focus on suite consolidation.
Key features
  • Web analytics and live activity
  • Heatmap reports
  • Session recordings
  • Error tracking
  • Conversion funnels
  • A/B testing
  • Surveys
  • AI analysis
  • GA4 integration
  • Unlimited domains and team members
  • A/B and multivariate testing
  • Feature rollouts
  • Session replay
  • Heatmaps
  • Funnels
  • Surveys and polls
  • Personalization
  • Mobile experimentation
  • AI-assisted optimization
Important considerations No permanent free plan. Tracked pageviews, heatmap reports, recording quotas and retention differ by tier. Starter stores recordings for six months; higher plans list two years. Larger custom Enterprise plans are also available.VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier.
Integrations Google Analytics 4, Shopify, WordPress, Google Tag ManagerGoogle Analytics, Adobe Analytics, Segment
Fact check We checked this information against official vendor sources on 2026-09-30. We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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AttributeCrazy EggVWO
A/B testing Listed Listed
AI insights Listed Listed
App analytics Not listed Listed
Audience insights Listed Listed
Behavior analytics Listed Listed
CCPA compliant Not listed Listed
Custom reports Listed Listed
Data export Listed Listed
E-commerce tracking Listed Listed
Enterprise Listed Listed
Error tracking Listed Not listed
Event tracking Listed Listed
Funnels Listed Listed
GDPR compliant Not listed Listed
Goals Listed Listed
Heatmaps Listed Listed
Integrations Listed Listed
Personalization Listed Listed
Polls Not listed Listed
Real-time data Listed Listed
Revenue tracking Not listed Listed
Session recordings Listed Listed
Surveys Listed Listed
User feedback Listed Listed
User segments Listed Listed
Full details: Crazy Egg Full details: VWO