| Overview |
A website optimization suite combining web analytics, live activity, heatmaps, session recordings, error tracking, funnels, surveys, A/B testing, conversion tools, and AI-assisted analysis. | A customer journey analytics platform focused on people profiles, journey analysis, reporting, automation triggers, and AI-assisted customer intelligence. |
| Pricing |
30-day free trial; Analytics starts at $29/month for 5,000 tracked pageviews and 50 recordings, Growth at $99/month, and Enterprise is custom | Pro starts at $999/month for at least 5M events with a 30-day trial; Enterprise pricing is custom |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service | Product and marketing teams needing customer journey insights |
| Operator |
Crazy Egg, Inc. Independent private company | Woopra, Inc. Subsidiary of Appier Group Inc. |
| Company base |
Redwood City, United States · United States | San Francisco, United States · United States |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
experimentation and optimization Recent official evidence shows a focus on experimentation and optimization. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Web analytics and live activity
- Heatmap reports
- Session recordings
- Error tracking
- Conversion funnels
- A/B testing
- Surveys
- AI analysis
- GA4 integration
- Unlimited domains and team members
|
- Customer journey reports
- People profiles
- Trends and funnels
- Cohort analysis
- Attribution reports
- Analytics Copilot
- Automations
- 30+ integrations
|
| Important considerations |
There is no permanent free plan. Pricing separates tracked heatmap or A/B pageviews from sampled recording allowances, and advanced personalization and security controls require higher tiers. | The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging. |
| Integrations |
Google Analytics 4, Shopify, WordPress, Google Tag Manager | Zapier, Segment |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |