Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Individuals and businesses seeking simple, privacy-focused analytics
Important considerations: No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events.
Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows
Important considerations: Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier.
| Attribute | Fathom Analytics | Hotjar |
|---|---|---|
| Overview | A privacy-focused hosted analytics product that keeps reporting intentionally simple while still supporting event tracking, ecommerce measurement, exports, and fast lightweight scripts. | A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams. |
| Pricing | Hosted plans start at $15/month for 100,000 monthly pageviews; no free plan; 7-day free trial | Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Individuals and businesses seeking simple, privacy-focused analytics | Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows |
| Operator | Conva Ventures Inc. Independent private company | Hotjar Limited Subsidiary of Content Square SAS |
| Company base | Canada · Canada | St Julian's, Malta · European Union |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | at least 190 team members · operator, as of 1 Sep 2021 |
| Recent direction | privacy-focused analytics Recent official evidence shows a focus on privacy-focused analytics. | suite consolidation Recent official evidence shows a focus on suite consolidation. |
| Key features |
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| Important considerations | No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events. | Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier. |
| Integrations | WordPress, Shopify | Shopify, WordPress |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Fathom Analytics | Hotjar |
|---|---|---|
| Ad-blocker resistant | Listed | Not listed |
| AI insights | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Not listed | Listed |
| CCPA compliant | Listed | Listed |
| Cookieless | Listed | Not listed |
| Custom reports | Not listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Not listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Not listed | Listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Not listed | Listed |
| Integrations | Listed | Listed |
| Polls | Not listed | Listed |
| Privacy-first | Listed | Not listed |
| Real-time data | Listed | Listed |
| Revenue tracking | Not listed | Listed |
| Session recordings | Not listed | Listed |
| Surveys | Not listed | Listed |
| User feedback | Not listed | Listed |
| User segments | Not listed | Listed |