Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Individuals and businesses seeking simple, privacy-focused analytics
Important considerations: No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events.
Website owners, marketers, and product teams that need free session replay and heatmaps
Important considerations: Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.
| Attribute | Fathom Analytics | Microsoft Clarity |
|---|---|---|
| Overview | A privacy-focused hosted analytics product that keeps reporting intentionally simple while still supporting event tracking, ecommerce measurement, exports, and fast lightweight scripts. | Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries. |
| Pricing | Hosted plans start at $15/month for 100,000 monthly pageviews; no free plan; 7-day free trial | Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Individuals and businesses seeking simple, privacy-focused analytics | Website owners, marketers, and product teams that need free session replay and heatmaps |
| Operator | Conva Ventures Inc. Independent private company | Microsoft Corporation Independent public company |
| Company base | Canada · Canada | Redmond, United States · United States |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | 228,000 employees · operator, as of 30 Jun 2025 |
| Recent direction | privacy-focused analytics Recent official evidence shows a focus on privacy-focused analytics. | marketing attribution Recent official evidence shows a focus on marketing attribution. |
| Key features |
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| Important considerations | No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events. | Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack. |
| Integrations | WordPress, Shopify | Google Analytics, Google Ads, WordPress, Shopify |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Fathom Analytics | Microsoft Clarity |
|---|---|---|
| Ad-blocker resistant | Listed | Not listed |
| AI insights | Not listed | Listed |
| App analytics | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Not listed | Listed |
| CCPA compliant | Listed | Listed |
| Cookieless | Listed | Not listed |
| Cross-device tracking | Not listed | Listed |
| Data export | Listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Not listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Not listed | Listed |
| Integrations | Listed | Listed |
| Privacy-first | Listed | Not listed |
| Real-time data | Listed | Listed |
| Session recordings | Not listed | Listed |
| User segments | Not listed | Listed |