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Fathom Analytics vs Open Web Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Attribute Fathom Analytics Open Web Analytics
Overview A privacy-focused hosted analytics product that keeps reporting intentionally simple while still supporting event tracking, ecommerce measurement, exports, and fast lightweight scripts.A GPL-licensed, self-hosted web analytics framework with pageview and event tracking, conversion goals, funnels, segmentation, click heatmaps, visitor paths, and WordPress support.
Pricing Hosted plans start at $15/month for 100,000 monthly pageviews; no free plan; 7-day free trialFree, open source
Deployment Vendor-hosted cloudSelf-hosted
Best for Individuals and businesses seeking simple, privacy-focused analyticsTech-savvy users who want a free, self-hosted analytics solution
Operator Conva Ventures Inc.
Independent private company
Open Web Analytics project
Independent project
Company base Canada · CanadaDistributed organization
Organization scale No comparable official organization-size figure was publicly disclosed.No comparable official organization-size figure was publicly disclosed.
Recent direction privacy-focused analytics
Recent official evidence shows a focus on privacy-focused analytics.
operational reliability
Recent official evidence shows a focus on operational reliability.
Key features
  • Cookieless traffic analytics
  • Real-time dashboard
  • Events and ecommerce
  • UTM campaign reporting
  • Email reports
  • Unlimited exports
  • Analytics API
  • Forever data retention
  • Self-hosted GPL software
  • Pageview and event tracking
  • Conversion goals and funnels
  • Visitor segmentation
  • Click heatmaps
  • Visitor paths
  • Ecommerce tracking
  • WordPress integration
Important considerations No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events.Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives.
Integrations WordPress, ShopifyWordPress
Fact check We checked this information against official vendor sources on 2026-08-08. We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

AttributeFathom AnalyticsOpen Web Analytics
Ad-blocker resistant Listed Not listed
Audience insights Listed Not listed
Behavior analytics Not listed Listed
CCPA compliant Listed Not listed
Cookieless Listed Not listed
Custom reports Not listed Listed
Data export Listed Listed
Data ownership Not listed Listed
E-commerce tracking Not listed Listed
Event tracking Listed Listed
GDPR compliant Listed Not listed
Goals Listed Listed
Heatmaps Not listed Listed
Integrations Listed Listed
Open source Not listed Listed
Privacy-first Listed Not listed
Real-time data Listed Listed
Retention analytics Not listed Listed
Revenue tracking Not listed Listed
Self-hosted Not listed Listed
User segments Not listed Listed
Full details: Fathom Analytics Full details: Open Web Analytics