All filters39

Fathom Analytics vs Smartlook comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Smartlook if

Existing Smartlook customers planning a move to another web or mobile behavior analytics platform

Capabilities only listed for Smartlook

Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.

Attribute Fathom Analytics Smartlook
Overview A privacy-focused hosted analytics product that keeps reporting intentionally simple while still supporting event tracking, ecommerce measurement, exports, and fast lightweight scripts.A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers.
Pricing Hosted plans start at $15/month for 100,000 monthly pageviews; no free plan; 7-day free trialNo new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026.
Deployment Vendor-hosted cloudVendor-hosted cloud
Best for Individuals and businesses seeking simple, privacy-focused analyticsExisting Smartlook customers planning a move to another web or mobile behavior analytics platform
Operator Conva Ventures Inc.
Independent private company
Smartlook, s.r.o.
Subsidiary of Cisco Systems, Inc.
Company base Canada · CanadaBrno, Czechia · European Union
Organization scale No comparable official organization-size figure was publicly disclosed.No comparable official organization-size figure was publicly disclosed.
Recent direction privacy-focused analytics
Recent official evidence shows a focus on privacy-focused analytics.
platform integration
Recent official evidence shows a focus on platform integration.
Key features
  • Cookieless traffic analytics
  • Real-time dashboard
  • Events and ecommerce
  • UTM campaign reporting
  • Email reports
  • Unlimited exports
  • Analytics API
  • Forever data retention
  • Web and mobile session replay
  • Heatmaps
  • Funnels
  • Event analytics
  • Crash reports
  • User identification
  • Mobile app analytics
Important considerations No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events.Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
Integrations WordPress, ShopifyShopify, WordPress
Fact check We checked this information against official vendor sources on 2026-08-08. We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

AttributeFathom AnalyticsSmartlook
Ad-blocker resistant Listed Not listed
App analytics Not listed Listed
Audience insights Listed Not listed
Behavior analytics Not listed Listed
CCPA compliant Listed Not listed
Cookieless Listed Not listed
Cross-device tracking Not listed Listed
Data export Listed Listed
Error tracking Not listed Listed
Event tracking Listed Listed
Funnels Not listed Listed
GDPR compliant Listed Not listed
Goals Listed Not listed
Heatmaps Not listed Listed
Integrations Listed Listed
Privacy-first Listed Not listed
Real-time data Listed Not listed
Retention analytics Not listed Listed
Session recordings Not listed Listed
User segments Not listed Listed
Full details: Fathom Analytics Full details: Smartlook