Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Individuals and businesses seeking simple, privacy-focused analytics
Important considerations: No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events.
CRO teams, UX researchers, agencies optimizing user experiences
Important considerations: VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier.
| Attribute | Fathom Analytics | VWO |
|---|---|---|
| Overview | A privacy-focused hosted analytics product that keeps reporting intentionally simple while still supporting event tracking, ecommerce measurement, exports, and fast lightweight scripts. | A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile. |
| Pricing | Hosted plans start at $15/month for 100,000 monthly pageviews; no free plan; 7-day free trial | Growth, Pro, and Enterprise packages use sales-assisted, usage-based pricing; VWO also offers free product exploration |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Individuals and businesses seeking simple, privacy-focused analytics | CRO teams, UX researchers, agencies optimizing user experiences |
| Operator | Conva Ventures Inc. Independent private company | Wingify Software Private Limited Subsidiary of Everstone Capital |
| Company base | Canada · Canada | Delhi, India · Other region |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | at least 450 employees · operator, as of 13 Aug 2026 |
| Recent direction | privacy-focused analytics Recent official evidence shows a focus on privacy-focused analytics. | suite consolidation Recent official evidence shows a focus on suite consolidation. |
| Key features |
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| Important considerations | No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events. | VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier. |
| Integrations | WordPress, Shopify | Google Analytics, Adobe Analytics, Segment |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Fathom Analytics | VWO |
|---|---|---|
| A/B testing | Not listed | Listed |
| Ad-blocker resistant | Listed | Not listed |
| AI insights | Not listed | Listed |
| App analytics | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Not listed | Listed |
| CCPA compliant | Listed | Listed |
| Cookieless | Listed | Not listed |
| Custom reports | Not listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Not listed | Listed |
| Enterprise | Not listed | Listed |
| Event tracking | Listed | Listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Not listed | Listed |
| Integrations | Listed | Listed |
| Personalization | Not listed | Listed |
| Polls | Not listed | Listed |
| Privacy-first | Listed | Not listed |
| Real-time data | Listed | Listed |
| Revenue tracking | Not listed | Listed |
| Session recordings | Not listed | Listed |
| Surveys | Not listed | Listed |
| User feedback | Not listed | Listed |
| User segments | Not listed | Listed |