FullStory vs GoatCounter comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose FullStory if

Mid-to-large product teams and UX researchers

Capabilities only listed for FullStory

E-commerce tracking App analytics Behavior analytics Funnels Revenue tracking Error tracking Session recordings Heatmaps Goals AI insights Retention analytics Cohort analysis Cross-device tracking

Important considerations: Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.

Choose GoatCounter if

Website owners who want simple, privacy-focused analytics

Capabilities only listed for GoatCounter

Privacy-first Self-hosted Open source Cookieless Data ownership

Important considerations: Hosted use is donation-supported with a reasonable-use policy; high-volume or specialized deployments should be self-hosted.

Shared capabilities

GDPR compliant CCPA compliant Free plan Real-time data Event tracking Audience insights User segments Data export Integrations Custom reports

Attribute	FullStory	GoatCounter
Overview	A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.	A lightweight, privacy-aware open-source web analytics service with cookieless visit counting, referrers, campaigns, browser and location reports, exports, and JavaScript-free tracking options.
Pricing	Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based	Hosted service is donation-supported and free for reasonable public use; self-hosting is free and open source
Deployment	Vendor-hosted cloud	Self-hosted and hosted options
Best for	Mid-to-large product teams and UX researchers	Website owners who want simple, privacy-focused analytics
Operator	Fullstory, Inc. Independent private company	Martin Tournoij Independent project
Company base	Atlanta, United States · United States	Ireland · European Union
Organization scale	at least 200 employees · operator, as of 5 May 2020	1 maintainers · operator, as of 13 Aug 2026
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	self-hosted expansion Recent official evidence shows a focus on self-hosted expansion.
Key features	Session replay Heatmaps Funnels Product analytics Error and frustration signals Segmentation Web and mobile capture StoryAI on paid plans	Cookieless visit counting Open-source self-hosting Hosted service Referrer and campaign reports Browser and location reports JavaScript-free tracking pixel Data export
Important considerations	Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.	Hosted use is donation-supported with a reasonable-use policy; high-volume or specialized deployments should be self-hosted.
Integrations	Segment, Salesforce, CRMs, Dev tools	Ghost, Hugo
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	FullStory	GoatCounter
AI insights	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Listed
Cohort analysis	Listed	Not listed
Cookieless	Not listed	Listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Listed
Data export	Listed	Listed
Data ownership	Not listed	Listed
E-commerce tracking	Listed	Not listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Listed
Funnels	Listed	Not listed
GDPR compliant	Listed	Listed
Goals	Listed	Not listed
Heatmaps	Listed	Not listed
Integrations	Listed	Listed
Open source	Not listed	Listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Not listed	Listed
Session recordings	Listed	Not listed
User segments	Listed	Listed

Full details: FullStory Full details: GoatCounter