FullStory vs Inspectlet comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose FullStory if

Mid-to-large product teams and UX researchers

Capabilities only listed for FullStory

GDPR compliant CCPA compliant Real-time data E-commerce tracking App analytics Revenue tracking Audience insights Retention analytics Cohort analysis Cross-device tracking

Important considerations: Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.

Choose Inspectlet if

Marketers and product teams needing detailed user behavior insights

Capabilities only listed for Inspectlet

User feedback Surveys A/B testing

Important considerations: Replay quotas and retention vary by plan. Recording downloads start on Startup; targeting, API access, and form analytics start on Growth; phone support and custom services start on Accelerate.

Shared capabilities

Free plan Event tracking Behavior analytics Funnels Error tracking User segments Session recordings Heatmaps Goals Data export Integrations Custom reports AI insights

Attribute	FullStory	Inspectlet
Overview	A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.	A behavior analytics platform with session replay, heatmaps, A/B testing, error logging, surveys, AI session analysis, funnels, targeting, and form analytics.
Pricing	Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based	Free plan; Micro is $39/month, Startup $79/month, Growth $149/month, and listed Enterprise tiers start at $499/month
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Mid-to-large product teams and UX researchers	Marketers and product teams needing detailed user behavior insights
Operator	Fullstory, Inc. Independent private company	Inspectlet, Inc. Independent private company
Company base	Atlanta, United States · United States	Santa Clara, United States · United States
Organization scale	at least 200 employees · operator, as of 5 May 2020	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Session replay Heatmaps Funnels Product analytics Error and frustration signals Segmentation Web and mobile capture StoryAI on paid plans	Session replay Heatmaps A/B testing Error logging Surveys AI session insights Conversion funnels Form analytics
Important considerations	Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.	Replay quotas and retention vary by plan. Recording downloads start on Startup; targeting, API access, and form analytics start on Growth; phone support and custom services start on Accelerate.
Integrations	Segment, Salesforce, CRMs, Dev tools	Shopify, WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-14.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	FullStory	Inspectlet
A/B testing	Not listed	Listed
AI insights	Listed	Listed
App analytics	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Cohort analysis	Listed	Not listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Listed
Data export	Listed	Listed
E-commerce tracking	Listed	Not listed
Error tracking	Listed	Listed
Event tracking	Listed	Listed
Free plan	Listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Listed
Heatmaps	Listed	Listed
Integrations	Listed	Listed
Real-time data	Listed	Not listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Session recordings	Listed	Listed
Surveys	Not listed	Listed
User feedback	Not listed	Listed
User segments	Listed	Listed

Full details: FullStory Full details: Inspectlet