FullStory vs LogRocket comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose FullStory if

Mid-to-large product teams and UX researchers

Capabilities only listed for FullStory

Free plan Real-time data E-commerce tracking Revenue tracking

Important considerations: Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.

Choose LogRocket if

Product, engineering, support, and UX teams that need replay tied to technical diagnostics and product analytics

Capabilities only listed for LogRocket

Self-hosted User feedback Surveys Data ownership Enterprise

Important considerations: Cost scales with captured sessions and configuration. Self-hosting is an Enterprise option rather than a free community edition; Galileo AI and enterprise controls depend on packaging.

Shared capabilities

GDPR compliant CCPA compliant App analytics Event tracking Behavior analytics Funnels Error tracking Audience insights User segments Session recordings Heatmaps Goals Data export Integrations Custom reports AI insights Retention analytics Cohort analysis Cross-device tracking

Attribute	FullStory	LogRocket
Overview	A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.	An AI-assisted digital experience platform that connects web and mobile session replay with product analytics, frontend errors, network logs, performance monitoring, heatmaps, funnels, surveys, and issue diagnosis.
Pricing	Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based	Session-based pricing with a 14-day trial; the public calculator currently starts at $176/month for 25,000 captured sessions, while final cost depends on seats, retention, add-ons, and deployment
Deployment	Vendor-hosted cloud	Self-hosted and hosted options
Best for	Mid-to-large product teams and UX researchers	Product, engineering, support, and UX teams that need replay tied to technical diagnostics and product analytics
Operator	Fullstory, Inc. Independent private company	LogRocket, Inc. Independent private company
Company base	Atlanta, United States · United States	Boston, United States · United States
Organization scale	at least 200 employees · operator, as of 5 May 2020	at least 110 employees · operator, as of 13 Aug 2026
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Session replay Heatmaps Funnels Product analytics Error and frustration signals Segmentation Web and mobile capture StoryAI on paid plans	Web and mobile session replay Product analytics Frontend error and network context Performance monitoring Funnels and path analysis Heatmaps and clickmaps Galileo AI summaries and issue detection Surveys MCP and API access Enterprise self-hosting
Important considerations	Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.	Cost scales with captured sessions and configuration. Self-hosting is an Enterprise option rather than a free community edition; Galileo AI and enterprise controls depend on packaging.
Integrations	Segment, Salesforce, CRMs, Dev tools	Sentry, Datadog, Jira, Salesforce, Segment, Snowflake
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	FullStory	LogRocket
AI insights	Listed	Listed
App analytics	Listed	Listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Listed
Cohort analysis	Listed	Listed
Cross-device tracking	Listed	Listed
Custom reports	Listed	Listed
Data export	Listed	Listed
Data ownership	Not listed	Listed
E-commerce tracking	Listed	Not listed
Enterprise	Not listed	Listed
Error tracking	Listed	Listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Listed
Integrations	Listed	Listed
Real-time data	Listed	Not listed
Retention analytics	Listed	Listed
Revenue tracking	Listed	Not listed
Self-hosted	Not listed	Listed
Session recordings	Listed	Listed
Surveys	Not listed	Listed
User feedback	Not listed	Listed
User segments	Listed	Listed

Full details: FullStory Full details: LogRocket