FullStory vs Lucky Orange comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose FullStory if

Mid-to-large product teams and UX researchers

Capabilities only listed for FullStory

GDPR compliant CCPA compliant Free plan App analytics Error tracking Retention analytics Cohort analysis Cross-device tracking

Important considerations: Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.

Choose Lucky Orange if

SMBs and e-commerce teams needing qualitative and real-time visitor insights

Capabilities only listed for Lucky Orange

User feedback Surveys

Important considerations: There is no permanent free plan; pricing scales with monthly sessions, while longer storage and Discovery AI can cost extra.

Shared capabilities

Real-time data E-commerce tracking Event tracking Behavior analytics Funnels Revenue tracking Audience insights User segments Session recordings Heatmaps Goals Data export Integrations Custom reports AI insights

Attribute	FullStory	Lucky Orange
Overview	A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.	A real-time behavior analytics suite offering session recordings, dynamic heatmaps, conversion funnels, live chat, and surveys—all features included in every plan.
Pricing	Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based	7-day free trial; Build costs $39/month or $32/month billed yearly; Grow, Expand, Scale, and custom Enterprise tiers raise session limits
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Mid-to-large product teams and UX researchers	SMBs and e-commerce teams needing qualitative and real-time visitor insights
Operator	Fullstory, Inc. Independent private company	Lucky Orange, LLC Independent private company
Company base	Atlanta, United States · United States	Overland Park, United States · United States
Organization scale	at least 200 employees · operator, as of 5 May 2020	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Session replay Heatmaps Funnels Product analytics Error and frustration signals Segmentation Web and mobile capture StoryAI on paid plans	Session replay Dynamic heatmaps Conversion funnels Page and form analytics Live chat Surveys and announcements Live visitor view Custom segmentation Discovery AI add-on
Important considerations	Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.	There is no permanent free plan; pricing scales with monthly sessions, while longer storage and Discovery AI can cost extra.
Integrations	Segment, Salesforce, CRMs, Dev tools	Shopify, WordPress, HubSpot, Zapier, BigCommerce
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	FullStory	Lucky Orange
AI insights	Listed	Listed
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Cohort analysis	Listed	Not listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Listed
Data export	Listed	Listed
E-commerce tracking	Listed	Listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Listed
Heatmaps	Listed	Listed
Integrations	Listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Listed
Session recordings	Listed	Listed
Surveys	Not listed	Listed
User feedback	Not listed	Listed
User segments	Listed	Listed

Full details: FullStory Full details: Lucky Orange