FullStory vs Open Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose FullStory if

Mid-to-large product teams and UX researchers

Capabilities listed only for FullStory in this selection

CCPA compliant Free plan App analytics Error tracking User segments Session recordings Heatmaps Custom reports Cohort analysis Cross-device tracking

Important considerations: Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.

Choose Open Analytics if

Privacy-focused product, marketing, and development teams that want open web analytics with revenue attribution and AI-agent access

Capabilities listed only for Open Analytics in this selection

Privacy-first Self-hosted Open source Cookieless Data ownership Web analytics

Important considerations: The hosted service has no free plan. Self-hosting needs Linux, Docker, four DNS records, about 4 GB of RAM, and 25 GB of disk; published images are amd64. Do Not Track and Global Privacy Control traffic is intentionally not recorded.

Shared capabilities

GDPR compliant Real-time data E-commerce tracking Event tracking Behavior analytics Funnels Revenue tracking Audience insights Goals Data export Integrations AI insights Retention analytics

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Attribute	FullStory	Open Analytics
Overview	A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.	An open-source, privacy-first web analytics platform available as a hosted cloud service or self-hosted AGPL-3.0 software, with cookieless traffic reporting, realtime data, funnels, visitor journeys, retention, revenue attribution, Web Vitals, exports, AI analysis, and MCP access.
Pricing	Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based	AGPL-3.0 self-hosting has no license fee. Hosted monthly plans: Starter $9 for 50,000 events and 1 site; Growth $19 for 500,000 events and 5 sites; Pro $49 for 5 million events and 10 sites. No hosted free plan.
Deployment	Vendor-hosted cloud	Self-hosted and hosted options
Best for	Mid-to-large product teams and UX researchers	Privacy-focused product, marketing, and development teams that want open web analytics with revenue attribution and AI-agent access
Operator	Fullstory, Inc. Independent private company	AGHAZADA LLC Independent private company
Company base	Atlanta, United States · United States	New Mexico, United States · United States
Organization scale	at least 200 employees · operator, as of 5 May 2020	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	marketing attribution Recent official evidence shows a focus on marketing attribution.
Key features	Session replay Heatmaps Funnels Product analytics Error and frustration signals Segmentation Web and mobile capture StoryAI on paid plans	Cookieless web analytics Hosted cloud or AGPL self-hosting Realtime dashboard and live globe Custom events and funnels Visitor journeys and retention Stripe revenue attribution Campaign and UTM reporting Core Web Vitals Public dashboards and embeds Data import and export AI assistant, MCP server, and CLI
Important considerations	Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.	The hosted service has no free plan. Self-hosting needs Linux, Docker, four DNS records, about 4 GB of RAM, and 25 GB of disk; published images are amd64. Do Not Track and Global Privacy Control traffic is intentionally not recorded.
Integrations	Segment, Salesforce, CRMs, Dev tools	Stripe, Plausible, Fathom
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	FullStory	Open Analytics
AI insights	Listed	Listed
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Cohort analysis	Listed	Not listed
Cookieless	Not listed	Listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
Data ownership	Not listed	Listed
E-commerce tracking	Listed	Listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Listed
Open source	Not listed	Listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Listed
Revenue tracking	Listed	Listed
Self-hosted	Not listed	Listed
Session recordings	Listed	Not listed
User segments	Listed	Not listed
Web analytics	Not listed	Listed

Full details: FullStory Full details: Open Analytics