| Overview |
A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile. | An open-source, privacy-first web analytics platform available as a hosted cloud service or self-hosted AGPL-3.0 software, with cookieless traffic reporting, realtime data, funnels, visitor journeys, retention, revenue attribution, Web Vitals, exports, AI analysis, and MCP access. |
| Pricing |
Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based | AGPL-3.0 self-hosting has no license fee. Hosted monthly plans: Starter $9 for 50,000 events and 1 site; Growth $19 for 500,000 events and 5 sites; Pro $49 for 5 million events and 10 sites. No hosted free plan. |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Mid-to-large product teams and UX researchers | Privacy-focused product, marketing, and development teams that want open web analytics with revenue attribution and AI-agent access |
| Operator |
Fullstory, Inc.
Independent private company | AGHAZADA LLC
Independent private company |
| Company base |
Atlanta, United States · United States | New Mexico, United States · United States |
| Organization scale |
at least 200 employees · operator, as of 5 May 2020 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | marketing attribution
Recent official evidence shows a focus on marketing attribution. |
| Key features |
- Session replay
- Heatmaps
- Funnels
- Product analytics
- Error and frustration signals
- Segmentation
- Web and mobile capture
- StoryAI on paid plans
|
- Cookieless web analytics
- Hosted cloud or AGPL self-hosting
- Realtime dashboard and live globe
- Custom events and funnels
- Visitor journeys and retention
- Stripe revenue attribution
- Campaign and UTM reporting
- Core Web Vitals
- Public dashboards and embeds
- Data import and export
- AI assistant, MCP server, and CLI
|
| Important considerations |
Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based. | The hosted service has no free plan. Self-hosting needs Linux, Docker, four DNS records, about 4 GB of RAM, and 25 GB of disk; published images are amd64. Do Not Track and Global Privacy Control traffic is intentionally not recorded. |
| Integrations |
Segment, Salesforce, CRMs, Dev tools | Stripe, Plausible, Fathom |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-27. |