| Overview |
A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile. | An open-source session replay and product analytics platform that can run on your infrastructure, combining replays with errors, network activity, performance data, funnels, journeys, heatmaps, web analytics, and co-browsing. |
| Pricing |
Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based | Open-source self-hosting is free. Cloud Free: 1,000 sessions/month; Serverless: $5.95 per 1,000 sessions/month; Dedicated: from $199/month, billed hourly; Enterprise: custom. |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Mid-to-large product teams and UX researchers | Engineering and product teams that need self-hosted replay, debugging context, and product analytics |
| Operator |
Fullstory, Inc.
Independent private company | Asayer SAS
Independent private company |
| Company base |
Atlanta, United States · United States | Distributed organization |
| Organization scale |
at least 200 employees · operator, as of 5 May 2020 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | product analytics
Recent official evidence shows a focus on product analytics. |
| Key features |
- Session replay
- Heatmaps
- Funnels
- Product analytics
- Error and frustration signals
- Segmentation
- Web and mobile capture
- StoryAI on paid plans
|
- Self-hosted session replay
- Product and web analytics
- Error, network, and performance context
- Funnels and journeys
- Heatmaps
- Co-browsing
- Web and mobile capture
- Data export
- MCP server
|
| Important considerations |
Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based. | Cloud Free includes 2 users, 1 project, and 7-day retention. Paid Serverless includes unlimited users and projects with 30-day retention. Self-hosting requires your own infrastructure; Dedicated costs depend on the instance, region, and running time. |
| Integrations |
Segment, Salesforce, CRMs, Dev tools | GitHub, Jira, Slack, Sentry, Datadog |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-09-04. |