FullStory vs Plausible Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose FullStory if

Mid-to-large product teams and UX researchers

Capabilities only listed for FullStory

Free plan E-commerce tracking App analytics Behavior analytics Revenue tracking Error tracking Session recordings Heatmaps Custom reports AI insights Retention analytics Cohort analysis Cross-device tracking

Important considerations: Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.

Choose Plausible Analytics if

Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity

Capabilities only listed for Plausible Analytics

Privacy-first Self-hosted Open source Cookieless

Important considerations: Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier.

Shared capabilities

GDPR compliant CCPA compliant Real-time data Event tracking Funnels Audience insights User segments Goals Data export Integrations

Attribute	FullStory	Plausible Analytics
Overview	A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.	A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring.
Pricing	Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based	Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted
Deployment	Vendor-hosted cloud	Self-hosted and hosted options
Best for	Mid-to-large product teams and UX researchers	Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity
Operator	Fullstory, Inc. Independent private company	Plausible Insights OÜ Independent private company
Company base	Atlanta, United States · United States	Tartu, Estonia · European Union
Organization scale	at least 200 employees · operator, as of 5 May 2020	10 team members · operator, as of 13 Aug 2026
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	marketing attribution Recent official evidence shows a focus on marketing attribution.
Key features	Session replay Heatmaps Funnels Product analytics Error and frustration signals Segmentation Web and mobile capture StoryAI on paid plans	Cookieless tracking Real-time analytics Scroll depth tracking Funnels Search Console integration Self-hosted option Open source
Important considerations	Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.	Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier.
Integrations	Segment, Salesforce, CRMs, Dev tools	WordPress, Shopify, Zapier
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	FullStory	Plausible Analytics
AI insights	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Listed
Cohort analysis	Listed	Not listed
Cookieless	Not listed	Listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Not listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Listed
Open source	Not listed	Listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Not listed	Listed
Session recordings	Listed	Not listed
User segments	Listed	Listed

Full details: FullStory Full details: Plausible Analytics