FullStory vs Simple Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose FullStory if

Mid-to-large product teams and UX researchers

Capabilities only listed for FullStory

App analytics Behavior analytics Revenue tracking Error tracking Session recordings Heatmaps Integrations Custom reports Retention analytics Cohort analysis Cross-device tracking

Important considerations: Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.

Choose Simple Analytics if

Website owners who prioritize privacy and simplicity

Capabilities only listed for Simple Analytics

Privacy-first Cookieless

Important considerations: Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users.

Shared capabilities

GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking Event tracking Funnels Audience insights User segments Goals Data export AI insights

Attribute	FullStory	Simple Analytics
Overview	A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.	A privacy-first analytics platform built around straightforward traffic reporting, lightweight event tracking, and GDPR-friendly measurement with minimal setup.
Pricing	Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based	Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Mid-to-large product teams and UX researchers	Website owners who prioritize privacy and simplicity
Operator	Fullstory, Inc. Independent private company	Simple Analytics B.V. Independent private company
Company base	Atlanta, United States · United States	Amsterdam, Netherlands · European Union
Organization scale	at least 200 employees · operator, as of 5 May 2020	3 team members · operator, as of 13 Aug 2026
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Session replay Heatmaps Funnels Product analytics Error and frustration signals Segmentation Web and mobile capture StoryAI on paid plans	Cookieless traffic dashboard Real-time reporting Events and goals Ecommerce tracking AI-assisted analysis Automated reports Raw data export Lightweight tracking script
Important considerations	Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.	Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users.
Integrations	Segment, Salesforce, CRMs, Dev tools	Ghost, WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	FullStory	Simple Analytics
AI insights	Listed	Listed
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Listed
Cohort analysis	Listed	Not listed
Cookieless	Not listed	Listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Not listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Session recordings	Listed	Not listed
User segments	Listed	Listed

Full details: FullStory Full details: Simple Analytics