FullStory vs Statable comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose FullStory if

Mid-to-large product teams and UX researchers

Capabilities listed only for FullStory in this selection

GDPR compliant CCPA compliant E-commerce tracking App analytics Behavior analytics Revenue tracking Audience insights Session recordings Heatmaps Data export Custom reports AI insights Retention analytics Cohort analysis Cross-device tracking

Important considerations: Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.

Choose Statable if

Website owners and small teams wanting hosted traffic and conversion reporting with API and automation access.

Capabilities listed only for Statable in this selection

Privacy-first Cookieless Web analytics

Important considerations: Vendor cloud only; analytics data is processed and stored in the Netherlands. Outbound clicks and downloads count as billable custom events. Daily site-specific identifiers limit continuity across days; review privacy notices and collection settings for your use case.

Shared capabilities

Free plan Real-time data Event tracking Funnels Error tracking User segments Goals Integrations

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Attribute	FullStory	Statable
Overview	A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.	A hosted cookieless web analytics service with real-time traffic, custom events, goals, funnels, saved segments and error tracking. Its API, CLI and MCP integrations expose reports to other tools.
Pricing	Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based	From $9/month for 10,000 monthly events (pageviews and custom events combined), or $7/month billed annually. All features and unlimited websites; 30-day trial without a card. Permanent Free Access is restricted to .edu, .github.io and .gitlab.io sites with a public widget.
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Mid-to-large product teams and UX researchers	Website owners and small teams wanting hosted traffic and conversion reporting with API and automation access.
Operator	Fullstory, Inc. Independent private company	Key Arg B.V. Independent private company
Company base	Atlanta, United States · United States	Monster, Netherlands · European Union
Organization scale	at least 200 employees · operator, as of 5 May 2020	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Session replay Heatmaps Funnels Product analytics Error and frustration signals Segmentation Web and mobile capture StoryAI on paid plans	Cookieless traffic and real-time reports Custom events, goals and funnels Saved segments and error tracking Stats API, CLI and MCP WordPress and n8n integrations
Important considerations	Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.	Vendor cloud only; analytics data is processed and stored in the Netherlands. Outbound clicks and downloads count as billable custom events. Daily site-specific identifiers limit continuity across days; review privacy notices and collection settings for your use case.
Integrations	Segment, Salesforce, CRMs, Dev tools	WordPress, n8n, MCP, CLI, Google Analytics, Google Search Console
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	FullStory	Statable
AI insights	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Not listed
Cohort analysis	Listed	Not listed
Cookieless	Not listed	Listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Not listed
E-commerce tracking	Listed	Not listed
Error tracking	Listed	Listed
Event tracking	Listed	Listed
Free plan	Listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Session recordings	Listed	Not listed
User segments	Listed	Listed
Web analytics	Not listed	Listed

Full details: FullStory Full details: Statable