FullStory vs Statcounter comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose FullStory if

Mid-to-large product teams and UX researchers

Capabilities only listed for FullStory

GDPR compliant CCPA compliant E-commerce tracking App analytics Funnels Revenue tracking Error tracking Audience insights User segments Custom reports AI insights Retention analytics Cohort analysis Cross-device tracking

Important considerations: Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.

Choose Statcounter if

Small businesses and bloggers needing simple web analytics

Capabilities only listed for Statcounter

No unique capabilities in the current taxonomy.

Important considerations: Free history is limited to 14 days; session replay is a separate allowance and heatmaps require Premium Plus.

Shared capabilities

Free plan Real-time data Event tracking Behavior analytics Session recordings Heatmaps Goals Data export Integrations

Attribute	FullStory	Statcounter
Overview	A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.	A hosted web analytics service centered on real-time visitor feeds, traffic trends, landing-page and paid-traffic analysis, conversions, session replay, and higher-tier heatmaps.
Pricing	Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based	Basic is free for 5,000 sessions/month with 14-day retention; Premium starts at €9/month and Premium Plus at €19/month for 20,000 sessions
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Mid-to-large product teams and UX researchers	Small businesses and bloggers needing simple web analytics
Operator	Fullstory, Inc. Independent private company	StatCounter Independent private company
Company base	Atlanta, United States · United States	Dublin, Ireland · European Union
Organization scale	at least 200 employees · operator, as of 5 May 2020	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	operational reliability Recent official evidence shows a focus on operational reliability.
Key features	Session replay Heatmaps Funnels Product analytics Error and frustration signals Segmentation Web and mobile capture StoryAI on paid plans	Real-time visitor feeds Traffic trend charts Visitor paths Landing-page analysis Conversion tracking Paid-traffic analysis Session replay Heatmaps on Premium Plus
Important considerations	Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.	Free history is limited to 14 days; session replay is a separate allowance and heatmaps require Premium Plus.
Integrations	Segment, Salesforce, CRMs, Dev tools	WordPress, Shopify
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	FullStory	Statcounter
AI insights	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Cohort analysis	Listed	Not listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Not listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Listed
Funnels	Listed	Not listed
GDPR compliant	Listed	Not listed
Goals	Listed	Listed
Heatmaps	Listed	Listed
Integrations	Listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Session recordings	Listed	Listed
User segments	Listed	Not listed

Full details: FullStory Full details: Statcounter