FullStory vs Swetrix comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose FullStory if

Mid-to-large product teams and UX researchers

Capabilities listed only for FullStory in this selection

CCPA compliant Free plan E-commerce tracking App analytics Revenue tracking Heatmaps AI insights Retention analytics Cohort analysis Cross-device tracking

Important considerations: Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.

Choose Swetrix if

Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting

Capabilities listed only for Swetrix in this selection

Privacy-first Self-hosted Open source Cookieless A/B testing Data ownership Ad-blocker resistant Enterprise Web analytics

Important considerations: Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team.

Shared capabilities

GDPR compliant Real-time data Event tracking Behavior analytics Funnels Error tracking Audience insights User segments Session recordings Goals Data export Integrations Custom reports

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Attribute	FullStory	Swetrix
Overview	A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.	A privacy-focused, open-source web analytics platform with cookieless traffic and event reporting, funnels, performance and error monitoring, session analysis, replay, feature flags, and A/B testing in cloud or self-hosted editions.
Pricing	Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based	Cloud Standard starts at €17/month and Plus at €35/month for 100,000 monthly events; annual billing saves 17%, and VAT may apply. A 14-day trial requires a payment method. Enterprise is custom; self-hosted Community Edition is free.
Deployment	Vendor-hosted cloud	Self-hosted and hosted options
Best for	Mid-to-large product teams and UX researchers	Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting
Operator	Fullstory, Inc. Independent private company	Swetrix Ltd Independent private company
Company base	Atlanta, United States · United States	Edinburgh, United Kingdom · United Kingdom
Organization scale	at least 200 employees · operator, as of 5 May 2020	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	privacy-focused analytics Recent official evidence shows a focus on privacy-focused analytics.
Key features	Session replay Heatmaps Funnels Product analytics Error and frustration signals Segmentation Web and mobile capture StoryAI on paid plans	Cookieless web analytics Events, goals, and funnels Real-time dashboard Performance monitoring Error tracking Session and user-profile analysis Session replay on Plus Feature flags and A/B testing API and data export Self-hosted Community Edition
Important considerations	Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.	Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team.
Integrations	Segment, Salesforce, CRMs, Dev tools	Google Analytics import, WordPress, Google Tag Manager, REST API
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	FullStory	Swetrix
A/B testing	Not listed	Listed
Ad-blocker resistant	Not listed	Listed
AI insights	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Cohort analysis	Listed	Not listed
Cookieless	Not listed	Listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Listed
Data export	Listed	Listed
Data ownership	Not listed	Listed
E-commerce tracking	Listed	Not listed
Enterprise	Not listed	Listed
Error tracking	Listed	Listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Listed
Open source	Not listed	Listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Not listed	Listed
Session recordings	Listed	Listed
User segments	Listed	Listed
Web analytics	Not listed	Listed

Full details: FullStory Full details: Swetrix