| Overview |
A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile. | A self-hosted analytics and behavior analytics platform for teams that want full data ownership plus heatmaps, session recordings, funnels, A/B tests, error tracking, and AI-assisted analysis without recurring SaaS fees. |
| Pricing |
Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based | Perpetual licenses: Solo $299, Growth & Scale $749, Agency $2,490; one year of updates and support included |
| Deployment |
Vendor-hosted cloud | Self-hosted |
| Best for |
Mid-to-large product teams and UX researchers | Privacy-conscious teams that want a feature-rich self-hosted alternative to Hotjar and cloud analytics suites |
| Operator |
Fullstory, Inc.
Independent private company | TIPS4DESIGN SRL
Independent private company |
| Company base |
Atlanta, United States · United States | Romania · European Union |
| Organization scale |
at least 200 employees · operator, as of 5 May 2020 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | self-hosted expansion
Recent official evidence shows a focus on self-hosted expansion. |
| Key features |
- Session replay
- Heatmaps
- Funnels
- Product analytics
- Error and frustration signals
- Segmentation
- Web and mobile capture
- StoryAI on paid plans
|
- Self-hosted
- Heatmaps
- Session recordings
- A/B testing
- User segments
- Goals
- Error tracking
- AI insights
|
| Important considerations |
Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based. | You operate the PHP and MySQL installation, backups, updates, retention, and privacy configuration; hosted service is available only by request. |
| Integrations |
Segment, Salesforce, CRMs, Dev tools | WordPress, DigitalOcean |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |