| Overview |
An enterprise digital experience intelligence platform for web and mobile that combines tagless interaction capture, customer journey and product analytics, session replay, interaction maps, funnels, performance and error analysis, voice-of-customer tools, and AI assistance. | Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries. |
| Pricing |
Custom pricing based on the selected package, web or app session volume, and retention period; packages target production operations, marketing and business, or product teams | Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Large, regulated, and high-traffic organizations that need broad digital journey evidence, replay, technical diagnostics, and flexible deployment | Website owners, marketers, and product teams that need free session replay and heatmaps |
| Operator |
Glassbox Ltd.
Subsidiary of Alicorn Venture Partners | Microsoft Corporation
Independent public company |
| Company base |
Petah Tikva, Israel · Other region | Redmond, United States · United States |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | 228,000 employees · operator, as of 30 Jun 2025 |
| Recent direction |
operational reliability
Recent official evidence shows a focus on operational reliability. | marketing attribution
Recent official evidence shows a focus on marketing attribution. |
| Key features |
- Web and mobile analytics
- Tagless interaction capture
- Customer journey analytics
- Session replay
- Interaction maps and heatmaps
- Funnel analysis
- Performance and error analysis
- Product analytics
- Voice of customer and silent feedback
- AI insights assistant
|
- Always-on session recordings
- Click, scroll, area, and conversion heatmaps
- Rage-click and dead-click insights
- Smart events
- Session and heatmap summaries
- Web and mobile app capture
- Google Analytics integration
- 40+ filters
|
| Important considerations |
There is no public entry price or self-service free plan. Scope, replay sampling, session volume, retention, modules, and cloud, hybrid, or on-premises deployment are determined during sales packaging. | Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack. |
| Integrations |
Adobe Analytics, Google Analytics, Jira, Microsoft Teams, Slack, AppDynamics, New Relic, Splunk | Google Analytics, Google Ads, WordPress, Shopify |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-08-08. |