| Overview |
A lightweight, privacy-aware open-source web analytics service with cookieless visit counting, referrers, campaigns, browser and location reports, exports, and JavaScript-free tracking options. | A product experience and digital adoption platform combining product analytics, retroactive page and feature tagging, funnels, paths, retention, session replay, in-app guides, NPS and other sentiment tools, roadmaps, and AI-assisted insights. |
| Pricing |
Hosted service is donation-supported and free for reasonable public use; self-hosting is free and open source | Free plan for up to 500 monthly active users; paid Base, Core, and Ultimate plans use custom MAU- and module-based pricing; full-platform trial lasts 30 days |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Website owners who want simple, privacy-focused analytics | Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance |
| Operator |
Martin Tournoij
Independent project | Pendo.io, Inc.
Independent private company |
| Company base |
Ireland · European Union | Raleigh, United States · United States |
| Organization scale |
1 maintainers · operator, as of 13 Aug 2026 | at least 850 employees · operator, as of 13 Aug 2026 |
| Recent direction |
self-hosted expansion
Recent official evidence shows a focus on self-hosted expansion. | AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Cookieless visit counting
- Open-source self-hosting
- Hosted service
- Referrer and campaign reports
- Browser and location reports
- JavaScript-free tracking pixel
- Data export
|
- Product usage analytics
- Retroactive page and feature tagging
- Funnels and paths
- Retention and portfolio health
- Session replay
- In-app guides and resource centers
- NPS and sentiment surveys
- Roadmaps and product discovery
- AI-assisted insights
- Web and mobile support
|
| Important considerations |
Hosted use is donation-supported with a reasonable-use policy; high-volume or specialized deployments should be self-hosted. | Paid prices are not public and depend on monthly active users and selected modules. Session Replay is not included in every plan, and Pendo Free stops creation of new guides, NPS surveys, or segments above 500 MAUs. |
| Integrations |
Ghost, Hugo | Salesforce, Slack, Jira, Segment, Snowflake, Zendesk, HubSpot, Microsoft Teams |
| Fact check |
We checked this information against official vendor sources on 2026-08-27. |
We checked this information against official vendor sources on 2026-08-09. |