Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Website owners who want simple, privacy-focused analytics
Important considerations: Hosted use is donation-supported with a reasonable-use policy; high-volume or specialized deployments should be self-hosted.
Tech-savvy users and businesses prioritizing privacy and simplicity
Important considerations: Cloud usage counts page hits, custom events, and stored event properties; self-hosting shifts upgrades, database operation, and backups to your team.
| Attribute | GoatCounter | Umami |
|---|---|---|
| Overview | A lightweight, privacy-aware open-source web analytics service with cookieless visit counting, referrers, campaigns, browser and location reports, exports, and JavaScript-free tracking options. | An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities. |
| Pricing | Hosted service is donation-supported and free for reasonable public use; self-hosting is free and open source | Self-hosted open source; Umami Cloud plans are Hobby $0, Pro $20/month, Business $200/month, Enterprise custom |
| Deployment | Self-hosted and hosted options | Self-hosted and hosted options |
| Best for | Website owners who want simple, privacy-focused analytics | Tech-savvy users and businesses prioritizing privacy and simplicity |
| Operator | Martin Tournoij Independent project | Umami Software, Inc. Independent private company |
| Company base | Ireland · European Union | San Francisco, United States · United States |
| Organization scale | 1 maintainers · operator, as of 13 Aug 2026 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | self-hosted expansion Recent official evidence shows a focus on self-hosted expansion. | behavior analysis Recent official evidence shows a focus on behavior analysis. |
| Key features |
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| Important considerations | Hosted use is donation-supported with a reasonable-use policy; high-volume or specialized deployments should be self-hosted. | Cloud usage counts page hits, custom events, and stored event properties; self-hosting shifts upgrades, database operation, and backups to your team. |
| Integrations | Ghost, Hugo | WordPress, Vercel |
| Fact check | We checked this information against official vendor sources on 2026-08-27. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | GoatCounter | Umami |
|---|---|---|
| Audience insights | Listed | Listed |
| Behavior analytics | Not listed | Listed |
| CCPA compliant | Listed | Listed |
| Cookieless | Listed | Listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Listed | Not listed |
| E-commerce tracking | Not listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Not listed | Listed |
| Heatmaps | Not listed | Listed |
| Integrations | Listed | Listed |
| Open source | Listed | Listed |
| Privacy-first | Listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Not listed | Listed |
| Self-hosted | Listed | Listed |
| Session recordings | Not listed | Listed |
| User segments | Listed | Listed |