Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.
Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.
Choose GoatCounter ifWebsite owners who want simple, privacy-focused analytics
Important considerations: Hosted use is donation-supported with a reasonable-use policy; high-volume or specialized deployments should be self-hosted.
Choose Wix Analytics ifWix site owners who want integrated website and business analytics
Important considerations: Wix-only. Report tables display up to 1,500 rows and downloads up to 5,000. With a cookie banner enabled, traffic and behavior reports exclude visitors who have not consented to analytics cookies.
Swipe or use arrow keys to view all columns.
| Attribute | GoatCounter | Wix Analytics |
|---|---|---|
| Overview | A lightweight, privacy-aware open-source web analytics service with cookieless visit counting, referrers, campaigns, browser and location reports, exports, and JavaScript-free tracking options. | Wix's built-in website analytics combines traffic, behavior, revenue, real-time activity, session recordings, AI-assisted questions, AI visibility, and growth reporting inside the Wix dashboard. |
| Pricing | Hosted service is donation-supported and free for reasonable public use; self-hosting is free and open source | Wix Analytics is included with Wix sites, with no separate analytics subscription. The Analytics Pro AI assistant requires an upgraded site; report access also depends on contributor permissions. |
| Deployment | Self-hosted and hosted options | Vendor-hosted cloud |
| Best for | Website owners who want simple, privacy-focused analytics | Wix site owners who want integrated website and business analytics |
| Operator | Martin Tournoij Independent project | Wix.com Ltd. Independent public company |
| Company base | Ireland · European Union | Tel Aviv, Israel · Other region |
| Organization scale | 1 maintainers · operator, as of 13 Aug 2026 | 4,622 employees · operator, as of 31 Dec 2025 |
| Recent direction | self-hosted expansion Recent official evidence shows a focus on self-hosted expansion. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
|
|
| Important considerations | Hosted use is donation-supported with a reasonable-use policy; high-volume or specialized deployments should be self-hosted. | Wix-only. Report tables display up to 1,500 rows and downloads up to 5,000. With a cookie banner enabled, traffic and behavior reports exclude visitors who have not consented to analytics cookies. |
| Integrations | Ghost, Hugo | Wix SEO, Wix Email Marketing |
| Fact check | We checked this information against official vendor sources on 2026-08-27. | We checked this information against official vendor sources on 2026-09-30. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
Swipe or use arrow keys to view all columns.
| Attribute | GoatCounter | Wix Analytics |
|---|---|---|
| AI insights | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Not listed | Listed |
| CCPA compliant | Listed | Not listed |
| Cookieless | Listed | Not listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Listed | Not listed |
| E-commerce tracking | Not listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Listed | Not listed |
| Goals | Not listed | Listed |
| Integrations | Listed | Listed |
| Open source | Listed | Not listed |
| Privacy-first | Listed | Not listed |
| Real-time data | Listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Not listed | Listed |
| Self-hosted | Listed | Not listed |
| Session recordings | Not listed | Listed |
| User segments | Listed | Listed |