Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Website owners who want simple, privacy-focused analytics
Important considerations: Hosted use is donation-supported with a reasonable-use policy; high-volume or specialized deployments should be self-hosted.
Wix site owners who want integrated website and business analytics
Important considerations: Available only inside Wix. Standard report data can arrive about one hour after an event; custom reports require Business VIP, and consent settings can reduce collected traffic.
| Attribute | GoatCounter | Wix Analytics |
|---|---|---|
| Overview | A lightweight, privacy-aware open-source web analytics service with cookieless visit counting, referrers, campaigns, browser and location reports, exports, and JavaScript-free tracking options. | Wix's built-in website analytics combines traffic, behavior, revenue, real-time activity, session recordings, AI-assisted questions, AI visibility, and growth reporting inside the Wix dashboard. |
| Pricing | Hosted service is donation-supported and free for reasonable public use; self-hosting is free and open source | Included for all Wix site owners; duplicating and customizing reports requires Business VIP, with no separate analytics subscription |
| Deployment | Self-hosted and hosted options | Vendor-hosted cloud |
| Best for | Website owners who want simple, privacy-focused analytics | Wix site owners who want integrated website and business analytics |
| Operator | Martin Tournoij Independent project | Wix.com Ltd. Independent public company |
| Company base | Ireland · European Union | Tel Aviv, Israel · Other region |
| Organization scale | 1 maintainers · operator, as of 13 Aug 2026 | 4,622 employees · operator, as of 31 Dec 2025 |
| Recent direction | self-hosted expansion Recent official evidence shows a focus on self-hosted expansion. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
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| Important considerations | Hosted use is donation-supported with a reasonable-use policy; high-volume or specialized deployments should be self-hosted. | Available only inside Wix. Standard report data can arrive about one hour after an event; custom reports require Business VIP, and consent settings can reduce collected traffic. |
| Integrations | Ghost, Hugo | Wix SEO, Wix Email Marketing |
| Fact check | We checked this information against official vendor sources on 2026-08-27. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | GoatCounter | Wix Analytics |
|---|---|---|
| AI insights | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Not listed | Listed |
| CCPA compliant | Listed | Not listed |
| Cookieless | Listed | Not listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Listed | Not listed |
| E-commerce tracking | Not listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Listed | Not listed |
| Goals | Not listed | Listed |
| Integrations | Listed | Listed |
| Open source | Listed | Not listed |
| Privacy-first | Listed | Not listed |
| Real-time data | Listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Not listed | Listed |
| Self-hosted | Listed | Not listed |
| Session recordings | Not listed | Listed |
| User segments | Listed | Listed |