Compare pricing, deployment, product fit, integrations, and capabilities side by side.
All website owners, from small businesses to enterprises
Important considerations: GA4 has a steep reporting and consent-configuration learning curve; Analytics 360 pricing is not public and standard properties have lower limits.
Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics
Important considerations: Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform.
| Attribute | Google Analytics (GA4) | Piwik PRO |
|---|---|---|
| Overview | Google's mainstream analytics platform for web and app measurement, built around GA4 events, attribution, advertising integrations, and BigQuery-connected reporting for larger deployments. | A privacy-first analytics and data activation suite for regulated organizations, combining web and mobile analytics, tag management, consent management, customer journeys, ecommerce reporting, and real-time audience activation. |
| Pricing | GA4 standard is free; Google Analytics 360 is enterprise-priced via Google sales | Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | All website owners, from small businesses to enterprises | Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics |
| Operator | Google LLC Subsidiary of Alphabet Inc. | Piwik PRO SA Subsidiary of Cookie Information Group |
| Company base | Mountain View, United States · United States | Wrocław, Poland · European Union |
| Organization scale | 190,820 employees · parent company, as of 31 Dec 2025 | about 200 team members · operator, as of 13 Aug 2026 |
| Recent direction | marketing attribution Recent official evidence shows a focus on marketing attribution. | platform integration Recent official evidence shows a focus on platform integration. |
| Key features |
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| Important considerations | GA4 has a steep reporting and consent-configuration learning curve; Analytics 360 pricing is not public and standard properties have lower limits. | Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform. |
| Integrations | Google Ads, BigQuery, Shopify | Google Ads, Google Search Console, Looker Studio, Power BI, Consent platforms |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Google Analytics (GA4) | Piwik PRO |
|---|---|---|
| AI insights | Listed | Not listed |
| App analytics | Listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cohort analysis | Listed | Not listed |
| Cookieless | Not listed | Listed |
| Cross-device tracking | Listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Not listed | Listed |
| E-commerce tracking | Listed | Listed |
| Enterprise | Listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Not listed |
| Funnels | Listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Not listed | Listed |
| Integrations | Listed | Listed |
| Privacy-first | Not listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Listed | Listed |
| User segments | Listed | Listed |