Google Analytics (GA4) vs WPLytic comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Google Analytics (GA4) if

All website owners, from small businesses to enterprises

Capabilities only listed for Google Analytics (GA4)

Free plan E-commerce tracking App analytics Behavior analytics Revenue tracking Audience insights Data export Integrations Custom reports Retention analytics Cohort analysis Cross-device tracking Enterprise

Important considerations: GA4 has a steep reporting and consent-configuration learning curve; Analytics 360 pricing is not public and standard properties have lower limits.

Choose WPLytic if

WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.

Capabilities only listed for WPLytic

Privacy-first Self-hosted Cookieless GDPR compliant CCPA compliant Data ownership Ad-blocker resistant

Important considerations: WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility.

Shared capabilities

Real-time data Event tracking Funnels User segments Goals AI insights

Attribute	Google Analytics (GA4)	WPLytic
Overview	Google's mainstream analytics platform for web and app measurement, built around GA4 events, attribution, advertising integrations, and BigQuery-connected reporting for larger deployments.	A privacy-focused, self-hosted WordPress analytics plugin that stores data on the site's own server and combines real-time traffic, events, tags, segments, funnels, and AI-assisted analysis.
Pricing	GA4 standard is free; Google Analytics 360 is enterprise-priced via Google sales	Public plans: $29/month or $99/year for one WordPress site, including updates and support
Deployment	Vendor-hosted cloud	Self-hosted
Best for	All website owners, from small businesses to enterprises	WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.
Operator	Google LLC Subsidiary of Alphabet Inc.	TIPS4DESIGN SRL Independent private company
Company base	Mountain View, United States · United States	Romania · European Union
Organization scale	190,820 employees · parent company, as of 31 Dec 2025	No comparable official organization-size figure was publicly disclosed.
Recent direction	marketing attribution Recent official evidence shows a focus on marketing attribution.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Web and app event analytics Real-time reports E-commerce measurement Advertising attribution Audience building Explorations and funnels BigQuery export Google Ads integration	Self-hosted Unlimited sessions Event tracking Custom tags User segments Real-time analytics AI insights Goals/funnels No cookies GDPR/CCPA/PECR compliant
Important considerations	GA4 has a steep reporting and consent-configuration learning curve; Analytics 360 pricing is not public and standard properties have lower limits.	WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility.
Integrations	Google Ads, BigQuery, Shopify	WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Google Analytics (GA4)	WPLytic
Ad-blocker resistant	Not listed	Listed
AI insights	Listed	Listed
App analytics	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Not listed
CCPA compliant	Not listed	Listed
Cohort analysis	Listed	Not listed
Cookieless	Not listed	Listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Not listed
Data ownership	Not listed	Listed
E-commerce tracking	Listed	Not listed
Enterprise	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Listed
GDPR compliant	Not listed	Listed
Goals	Listed	Listed
Integrations	Listed	Not listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Not listed	Listed
User segments	Listed	Listed

Full details: Google Analytics (GA4) Full details: WPLytic