Heap vs Plausible Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Heap if

Product teams and marketers who want automatic tracking and user behavior insights

Capabilities only listed for Heap

Free plan E-commerce tracking App analytics Behavior analytics Revenue tracking Session recordings Heatmaps A/B testing Custom reports AI insights Retention analytics Cohort analysis Cross-device tracking

Important considerations: Session replay, heatmaps, and error analysis are add-ons on Pro and Premier; pricing above Growth is custom.

Choose Plausible Analytics if

Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity

Capabilities only listed for Plausible Analytics

Privacy-first Self-hosted Open source Cookieless

Important considerations: Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier.

Shared capabilities

GDPR compliant CCPA compliant Real-time data Event tracking Funnels Audience insights User segments Goals Data export Integrations

Attribute	Heap	Plausible Analytics
Overview	An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance.	A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring.
Pricing	Free up to 10K monthly sessions; Growth is self-serve; Pro and Premier are custom-priced, with replay and heatmaps sold as add-ons	Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted
Deployment	Vendor-hosted cloud	Self-hosted and hosted options
Best for	Product teams and marketers who want automatic tracking and user behavior insights	Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity
Operator	Heap Inc. Subsidiary of Content Square SAS	Plausible Insights OÜ Independent private company
Company base	San Francisco, United States · United States	Tartu, Estonia · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	10 team members · operator, as of 13 Aug 2026
Recent direction	suite consolidation Recent official evidence shows a focus on suite consolidation.	marketing attribution Recent official evidence shows a focus on marketing attribution.
Key features	Automatic event capture Funnels and journeys Retention analysis Session replay Heatmaps Error analysis Data enrichment Warehouse connections	Cookieless tracking Real-time analytics Scroll depth tracking Funnels Search Console integration Self-hosted option Open source
Important considerations	Session replay, heatmaps, and error analysis are add-ons on Pro and Premier; pricing above Growth is custom.	Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier.
Integrations	Segment, Salesforce	WordPress, Shopify, Zapier
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Heap	Plausible Analytics
A/B testing	Listed	Not listed
AI insights	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Listed
Cohort analysis	Listed	Not listed
Cookieless	Not listed	Listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Listed
Open source	Not listed	Listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Not listed	Listed
Session recordings	Listed	Not listed
User segments	Listed	Listed

Full details: Heap Full details: Plausible Analytics