Heap vs Simple Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Heap if

Product teams and marketers who want automatic tracking and user behavior insights

Capabilities only listed for Heap

App analytics Behavior analytics Revenue tracking Session recordings Heatmaps A/B testing Integrations Custom reports Retention analytics Cohort analysis Cross-device tracking

Important considerations: Session replay, heatmaps, and error analysis are add-ons on Pro and Premier; pricing above Growth is custom.

Choose Simple Analytics if

Website owners who prioritize privacy and simplicity

Capabilities only listed for Simple Analytics

Privacy-first Cookieless

Important considerations: Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users.

Shared capabilities

GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking Event tracking Funnels Audience insights User segments Goals Data export AI insights

Attribute	Heap	Simple Analytics
Overview	An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance.	A privacy-first analytics platform built around straightforward traffic reporting, lightweight event tracking, and GDPR-friendly measurement with minimal setup.
Pricing	Free up to 10K monthly sessions; Growth is self-serve; Pro and Premier are custom-priced, with replay and heatmaps sold as add-ons	Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Product teams and marketers who want automatic tracking and user behavior insights	Website owners who prioritize privacy and simplicity
Operator	Heap Inc. Subsidiary of Content Square SAS	Simple Analytics B.V. Independent private company
Company base	San Francisco, United States · United States	Amsterdam, Netherlands · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	3 team members · operator, as of 13 Aug 2026
Recent direction	suite consolidation Recent official evidence shows a focus on suite consolidation.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Automatic event capture Funnels and journeys Retention analysis Session replay Heatmaps Error analysis Data enrichment Warehouse connections	Cookieless traffic dashboard Real-time reporting Events and goals Ecommerce tracking AI-assisted analysis Automated reports Raw data export Lightweight tracking script
Important considerations	Session replay, heatmaps, and error analysis are add-ons on Pro and Premier; pricing above Growth is custom.	Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users.
Integrations	Segment, Salesforce	Ghost, WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Heap	Simple Analytics
A/B testing	Listed	Not listed
AI insights	Listed	Listed
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Listed
Cohort analysis	Listed	Not listed
Cookieless	Not listed	Listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Listed
Event tracking	Listed	Listed
Free plan	Listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Not listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Session recordings	Listed	Not listed
User segments	Listed	Listed

Full details: Heap Full details: Simple Analytics