| Overview |
A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams. | A behavior analytics platform with session replay, heatmaps, A/B testing, error logging, surveys, AI session analysis, funnels, targeting, and form analytics. |
| Pricing |
Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom | Free plan; Micro is $39/month, Startup $79/month, Growth $149/month, and listed Enterprise tiers start at $499/month |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows | Marketers and product teams needing detailed user behavior insights |
| Operator |
Hotjar Limited
Subsidiary of Content Square SAS | Inspectlet, Inc.
Independent private company |
| Company base |
St Julian's, Malta · European Union | Santa Clara, United States · United States |
| Organization scale |
at least 190 team members · operator, as of 1 Sep 2021 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
suite consolidation
Recent official evidence shows a focus on suite consolidation. | AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Session replay
- Zone-based heatmaps
- Journey analysis
- Funnels
- Surveys and feedback
- Interviews
- AI-assisted insights
- Integrations and exports
|
- Session replay
- Heatmaps
- A/B testing
- Error logging
- Surveys
- AI session insights
- Conversion funnels
- Form analytics
|
| Important considerations |
Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier. | Replay quotas and retention vary by plan. Recording downloads start on Startup; targeting, API access, and form analytics start on Growth; phone support and custom services start on Accelerate. |
| Integrations |
Shopify, WordPress | Shopify, WordPress |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-14. |