Hotjar vs Offen Fair Web Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Hotjar if

Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows

Capabilities listed only for Hotjar in this selection

GDPR compliant CCPA compliant Real-time data E-commerce tracking Event tracking Behavior analytics Funnels Revenue tracking Audience insights User segments Session recordings Heatmaps User feedback Surveys Polls Goals Data export Integrations Custom reports AI insights

Important considerations: Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier.

Choose Offen Fair Web Analytics if

Teams that value visitor access to their own analytics data and accept measuring only people who opt in.

Capabilities listed only for Offen Fair Web Analytics in this selection

Privacy-first Self-hosted Open source Data ownership Web analytics

Important considerations: Uses first-party cookies after opt-in; it is not cookieless. Data expires after six months. Public releases last recorded here are from May 2024; assess maintenance and security before adoption.

Shared capabilities

Free plan

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Attribute	Hotjar	Offen Fair Web Analytics
Overview	A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams.	A self-hosted analytics project built around explicit visitor consent and end-to-end encrypted usage data. Visitors can inspect and delete their own data; operators get aggregate traffic reports.
Pricing	Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom	Free Apache-2.0-licensed software; hosting and operational work are separate costs.
Deployment	Vendor-hosted cloud	Self-hosted
Best for	Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows	Teams that value visitor access to their own analytics data and accept measuring only people who opt in.
Operator	Hotjar Limited Subsidiary of Content Square SAS	Offen project Independent project
Company base	St Julian's, Malta · European Union	Berlin, Germany · European Union
Organization scale	at least 190 team members · operator, as of 1 Sep 2021	No comparable official organization-size figure was publicly disclosed.
Recent direction	suite consolidation Recent official evidence shows a focus on suite consolidation.	operational reliability Recent official evidence shows a focus on operational reliability.
Key features	Session replay Zone-based heatmaps Journey analysis Funnels Surveys and feedback Interviews AI-assisted insights Integrations and exports	Explicit opt-in before collection Visitor data access and deletion End-to-end encrypted usage data Traffic, referrer and campaign reporting Self-hosted binary or Docker deployment
Important considerations	Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier.	Uses first-party cookies after opt-in; it is not cookieless. Data expires after six months. Public releases last recorded here are from May 2024; assess maintenance and security before adoption.
Integrations	Shopify, WordPress	JavaScript, Docker
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Hotjar	Offen Fair Web Analytics
AI insights	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Not listed
Data ownership	Not listed	Listed
E-commerce tracking	Listed	Not listed
Event tracking	Listed	Not listed
Free plan	Listed	Listed
Funnels	Listed	Not listed
GDPR compliant	Listed	Not listed
Goals	Listed	Not listed
Heatmaps	Listed	Not listed
Integrations	Listed	Not listed
Open source	Not listed	Listed
Polls	Listed	Not listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Not listed	Listed
Session recordings	Listed	Not listed
Surveys	Listed	Not listed
User feedback	Listed	Not listed
User segments	Listed	Not listed
Web analytics	Not listed	Listed

Full details: Hotjar Full details: Offen Fair Web Analytics