| Overview |
A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams. | An open-source session replay and product analytics platform that can run on your infrastructure, combining replays with errors, network activity, performance data, funnels, journeys, heatmaps, web analytics, and co-browsing. |
| Pricing |
Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom | Open-source self-hosting is free. Cloud Free: 1,000 sessions/month; Serverless: $5.95 per 1,000 sessions/month; Dedicated: from $199/month, billed hourly; Enterprise: custom. |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows | Engineering and product teams that need self-hosted replay, debugging context, and product analytics |
| Operator |
Hotjar Limited
Subsidiary of Content Square SAS | Asayer SAS
Independent private company |
| Company base |
St Julian's, Malta · European Union | Distributed organization |
| Organization scale |
at least 190 team members · operator, as of 1 Sep 2021 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
suite consolidation
Recent official evidence shows a focus on suite consolidation. | product analytics
Recent official evidence shows a focus on product analytics. |
| Key features |
- Session replay
- Zone-based heatmaps
- Journey analysis
- Funnels
- Surveys and feedback
- Interviews
- AI-assisted insights
- Integrations and exports
|
- Self-hosted session replay
- Product and web analytics
- Error, network, and performance context
- Funnels and journeys
- Heatmaps
- Co-browsing
- Web and mobile capture
- Data export
- MCP server
|
| Important considerations |
Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier. | Cloud Free includes 2 users, 1 project, and 7-day retention. Paid Serverless includes unlimited users and projects with 30-day retention. Self-hosting requires your own infrastructure; Dedicated costs depend on the instance, region, and running time. |
| Integrations |
Shopify, WordPress | GitHub, Jira, Slack, Sentry, Datadog |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-09-04. |