| Overview |
A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams. | A privacy-friendly web analytics service with cookieless visitor measurement, events, goals, session analysis, funnels, revenue metrics, Search Console data, A/B testing, APIs, and an Enterprise self-hosting option. |
| Pricing |
Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom | 30-day trial; Standard starts at $6/month and Plus at $12/month for 10,000 monthly pageviews; Enterprise and self-hosted deployment use custom pricing |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows | Privacy-conscious site owners, SaaS teams, and agencies that need compact traffic and conversion analytics without session replay |
| Operator |
Hotjar Limited
Subsidiary of Content Square SAS | Emvi Software GmbH
Independent private company |
| Company base |
St Julian's, Malta · European Union | Rheda-Wiedenbrück, Germany · European Union |
| Organization scale |
at least 190 team members · operator, as of 1 Sep 2021 | 1 employees · operator, as of 30 Dec 2025 |
| Recent direction |
suite consolidation
Recent official evidence shows a focus on suite consolidation. | marketing attribution
Recent official evidence shows a focus on marketing attribution. |
| Key features |
- Session replay
- Zone-based heatmaps
- Journey analysis
- Funnels
- Surveys and feedback
- Interviews
- AI-assisted insights
- Integrations and exports
|
- Cookieless web analytics
- Events and conversion goals
- Session analysis
- Funnels and segmentation
- E-commerce revenue metrics
- A/B testing
- Google Search Console plugin
- Imports from major analytics tools
- REST API, SDKs, and webhooks
- Enterprise on-premise deployment
|
| Important considerations |
Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier. | There is no permanent cloud free plan. Self-hosting is an Enterprise license rather than the standard open-source deployment path, and pageviews, events, and session extensions count toward usage. |
| Integrations |
Shopify, WordPress | Google Search Console, WordPress, REST API, Webhooks, JavaScript and server SDKs |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-09. |