Hotjar vs Simple Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Hotjar if

Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows

Capabilities only listed for Hotjar

Behavior analytics Revenue tracking Session recordings Heatmaps User feedback Surveys Polls Integrations Custom reports

Important considerations: Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier.

Choose Simple Analytics if

Website owners who prioritize privacy and simplicity

Capabilities only listed for Simple Analytics

Privacy-first Cookieless

Important considerations: Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users.

Shared capabilities

GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking Event tracking Funnels Audience insights User segments Goals Data export AI insights

Attribute	Hotjar	Simple Analytics
Overview	A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams.	A privacy-first analytics platform built around straightforward traffic reporting, lightweight event tracking, and GDPR-friendly measurement with minimal setup.
Pricing	Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom	Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows	Website owners who prioritize privacy and simplicity
Operator	Hotjar Limited Subsidiary of Content Square SAS	Simple Analytics B.V. Independent private company
Company base	St Julian's, Malta · European Union	Amsterdam, Netherlands · European Union
Organization scale	at least 190 team members · operator, as of 1 Sep 2021	3 team members · operator, as of 13 Aug 2026
Recent direction	suite consolidation Recent official evidence shows a focus on suite consolidation.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Session replay Zone-based heatmaps Journey analysis Funnels Surveys and feedback Interviews AI-assisted insights Integrations and exports	Cookieless traffic dashboard Real-time reporting Events and goals Ecommerce tracking AI-assisted analysis Automated reports Raw data export Lightweight tracking script
Important considerations	Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier.	Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users.
Integrations	Shopify, WordPress	Ghost, WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Hotjar	Simple Analytics
AI insights	Listed	Listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Listed
Cookieless	Not listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Listed
Event tracking	Listed	Listed
Free plan	Listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Not listed
Polls	Listed	Not listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Revenue tracking	Listed	Not listed
Session recordings	Listed	Not listed
Surveys	Listed	Not listed
User feedback	Listed	Not listed
User segments	Listed	Listed

Full details: Hotjar Full details: Simple Analytics