Hotjar vs Statable comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Hotjar if

Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows

Capabilities listed only for Hotjar in this selection

GDPR compliant CCPA compliant E-commerce tracking Behavior analytics Revenue tracking Audience insights Session recordings Heatmaps User feedback Surveys Polls Data export Custom reports AI insights

Important considerations: Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier.

Choose Statable if

Website owners and small teams wanting hosted traffic and conversion reporting with API and automation access.

Capabilities listed only for Statable in this selection

Privacy-first Cookieless Error tracking Web analytics

Important considerations: Vendor cloud only; analytics data is processed and stored in the Netherlands. Outbound clicks and downloads count as billable custom events. Daily site-specific identifiers limit continuity across days; review privacy notices and collection settings for your use case.

Shared capabilities

Free plan Real-time data Event tracking Funnels User segments Goals Integrations

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Attribute	Hotjar	Statable
Overview	A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams.	A hosted cookieless web analytics service with real-time traffic, custom events, goals, funnels, saved segments and error tracking. Its API, CLI and MCP integrations expose reports to other tools.
Pricing	Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom	From $9/month for 10,000 monthly events (pageviews and custom events combined), or $7/month billed annually. All features and unlimited websites; 30-day trial without a card. Permanent Free Access is restricted to .edu, .github.io and .gitlab.io sites with a public widget.
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows	Website owners and small teams wanting hosted traffic and conversion reporting with API and automation access.
Operator	Hotjar Limited Subsidiary of Content Square SAS	Key Arg B.V. Independent private company
Company base	St Julian's, Malta · European Union	Monster, Netherlands · European Union
Organization scale	at least 190 team members · operator, as of 1 Sep 2021	No comparable official organization-size figure was publicly disclosed.
Recent direction	suite consolidation Recent official evidence shows a focus on suite consolidation.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Session replay Zone-based heatmaps Journey analysis Funnels Surveys and feedback Interviews AI-assisted insights Integrations and exports	Cookieless traffic and real-time reports Custom events, goals and funnels Saved segments and error tracking Stats API, CLI and MCP WordPress and n8n integrations
Important considerations	Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier.	Vendor cloud only; analytics data is processed and stored in the Netherlands. Outbound clicks and downloads count as billable custom events. Daily site-specific identifiers limit continuity across days; review privacy notices and collection settings for your use case.
Integrations	Shopify, WordPress	WordPress, n8n, MCP, CLI, Google Analytics, Google Search Console
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Hotjar	Statable
AI insights	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Not listed
Cookieless	Not listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Not listed
E-commerce tracking	Listed	Not listed
Error tracking	Not listed	Listed
Event tracking	Listed	Listed
Free plan	Listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Listed
Polls	Listed	Not listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Revenue tracking	Listed	Not listed
Session recordings	Listed	Not listed
Surveys	Listed	Not listed
User feedback	Listed	Not listed
User segments	Listed	Listed
Web analytics	Not listed	Listed

Full details: Hotjar Full details: Statable