Hotjar vs Statcounter comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Hotjar if

Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows

Capabilities only listed for Hotjar

GDPR compliant CCPA compliant E-commerce tracking Funnels Revenue tracking Audience insights User segments User feedback Surveys Polls Custom reports AI insights

Important considerations: Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier.

Choose Statcounter if

Small businesses and bloggers needing simple web analytics

Capabilities only listed for Statcounter

No unique capabilities in the current taxonomy.

Important considerations: Free history is limited to 14 days; session replay is a separate allowance and heatmaps require Premium Plus.

Shared capabilities

Free plan Real-time data Event tracking Behavior analytics Session recordings Heatmaps Goals Data export Integrations

Attribute	Hotjar	Statcounter
Overview	A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams.	A hosted web analytics service centered on real-time visitor feeds, traffic trends, landing-page and paid-traffic analysis, conversions, session replay, and higher-tier heatmaps.
Pricing	Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom	Basic is free for 5,000 sessions/month with 14-day retention; Premium starts at €9/month and Premium Plus at €19/month for 20,000 sessions
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows	Small businesses and bloggers needing simple web analytics
Operator	Hotjar Limited Subsidiary of Content Square SAS	StatCounter Independent private company
Company base	St Julian's, Malta · European Union	Dublin, Ireland · European Union
Organization scale	at least 190 team members · operator, as of 1 Sep 2021	No comparable official organization-size figure was publicly disclosed.
Recent direction	suite consolidation Recent official evidence shows a focus on suite consolidation.	operational reliability Recent official evidence shows a focus on operational reliability.
Key features	Session replay Zone-based heatmaps Journey analysis Funnels Surveys and feedback Interviews AI-assisted insights Integrations and exports	Real-time visitor feeds Traffic trend charts Visitor paths Landing-page analysis Conversion tracking Paid-traffic analysis Session replay Heatmaps on Premium Plus
Important considerations	Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier.	Free history is limited to 14 days; session replay is a separate allowance and heatmaps require Premium Plus.
Integrations	Shopify, WordPress	WordPress, Shopify
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Hotjar	Statcounter
AI insights	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Listed
Funnels	Listed	Not listed
GDPR compliant	Listed	Not listed
Goals	Listed	Listed
Heatmaps	Listed	Listed
Integrations	Listed	Listed
Polls	Listed	Not listed
Real-time data	Listed	Listed
Revenue tracking	Listed	Not listed
Session recordings	Listed	Listed
Surveys	Listed	Not listed
User feedback	Listed	Not listed
User segments	Listed	Not listed

Full details: Hotjar Full details: Statcounter