| Overview |
A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams. | A privacy-focused, open-source web analytics platform with cookieless traffic and event reporting, funnels, performance and error monitoring, session analysis, replay, feature flags, and A/B testing in cloud or self-hosted editions. |
| Pricing |
Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom | Cloud has a 14-day trial; Standard starts at $19/month and Plus at $39/month for 100,000 monthly events; Enterprise is custom; self-hosted Community Edition is free |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows | Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting |
| Operator |
Hotjar Limited
Subsidiary of Content Square SAS | Swetrix Ltd
Independent private company |
| Company base |
St Julian's, Malta · European Union | Edinburgh, United Kingdom · United Kingdom |
| Organization scale |
at least 190 team members · operator, as of 1 Sep 2021 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
suite consolidation
Recent official evidence shows a focus on suite consolidation. | privacy-focused analytics
Recent official evidence shows a focus on privacy-focused analytics. |
| Key features |
- Session replay
- Zone-based heatmaps
- Journey analysis
- Funnels
- Surveys and feedback
- Interviews
- AI-assisted insights
- Integrations and exports
|
- Cookieless web analytics
- Events, goals, and funnels
- Real-time dashboard
- Performance monitoring
- Error tracking
- Session and user-profile analysis
- Session replay on Plus
- Feature flags and A/B testing
- API and data export
- Self-hosted Community Edition
|
| Important considerations |
Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier. | Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team. |
| Integrations |
Shopify, WordPress | Google Analytics import, WordPress, Google Tag Manager, REST API |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-09. |