Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Marketers and product teams needing detailed user behavior insights
Important considerations: Replay quotas and retention vary by plan. Recording downloads start on Startup; targeting, API access, and form analytics start on Growth; phone support and custom services start on Accelerate.
Website owners, marketers, and product teams that need free session replay and heatmaps
Important considerations: Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.
| Attribute | Inspectlet | Microsoft Clarity |
|---|---|---|
| Overview | A behavior analytics platform with session replay, heatmaps, A/B testing, error logging, surveys, AI session analysis, funnels, targeting, and form analytics. | Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries. |
| Pricing | Free plan; Micro is $39/month, Startup $79/month, Growth $149/month, and listed Enterprise tiers start at $499/month | Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Marketers and product teams needing detailed user behavior insights | Website owners, marketers, and product teams that need free session replay and heatmaps |
| Operator | Inspectlet, Inc. Independent private company | Microsoft Corporation Independent public company |
| Company base | Santa Clara, United States · United States | Redmond, United States · United States |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | 228,000 employees · operator, as of 30 Jun 2025 |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | marketing attribution Recent official evidence shows a focus on marketing attribution. |
| Key features |
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| Important considerations | Replay quotas and retention vary by plan. Recording downloads start on Startup; targeting, API access, and form analytics start on Growth; phone support and custom services start on Accelerate. | Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack. |
| Integrations | Shopify, WordPress | Google Analytics, Google Ads, WordPress, Shopify |
| Fact check | We checked this information against official vendor sources on 2026-08-14. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Inspectlet | Microsoft Clarity |
|---|---|---|
| A/B testing | Listed | Not listed |
| AI insights | Listed | Listed |
| App analytics | Not listed | Listed |
| Audience insights | Not listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Listed | Not listed |
| Data export | Listed | Listed |
| Error tracking | Listed | Not listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Listed |
| Funnels | Listed | Not listed |
| GDPR compliant | Not listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Real-time data | Not listed | Listed |
| Session recordings | Listed | Listed |
| Surveys | Listed | Not listed |
| User feedback | Listed | Not listed |
| User segments | Listed | Listed |