| Overview |
An AI-assisted digital experience platform that connects web and mobile session replay with product analytics, frontend errors, network logs, performance monitoring, heatmaps, funnels, surveys, and issue diagnosis. | Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries. |
| Pricing |
Session-based pricing with a 14-day trial; the public calculator currently starts at $176/month for 25,000 captured sessions, while final cost depends on seats, retention, add-ons, and deployment | Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Product, engineering, support, and UX teams that need replay tied to technical diagnostics and product analytics | Website owners, marketers, and product teams that need free session replay and heatmaps |
| Operator |
LogRocket, Inc.
Independent private company | Microsoft Corporation
Independent public company |
| Company base |
Boston, United States · United States | Redmond, United States · United States |
| Organization scale |
at least 110 employees · operator, as of 13 Aug 2026 | 228,000 employees · operator, as of 30 Jun 2025 |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | marketing attribution
Recent official evidence shows a focus on marketing attribution. |
| Key features |
- Web and mobile session replay
- Product analytics
- Frontend error and network context
- Performance monitoring
- Funnels and path analysis
- Heatmaps and clickmaps
- Galileo AI summaries and issue detection
- Surveys
- MCP and API access
- Enterprise self-hosting
|
- Always-on session recordings
- Click, scroll, area, and conversion heatmaps
- Rage-click and dead-click insights
- Smart events
- Session and heatmap summaries
- Web and mobile app capture
- Google Analytics integration
- 40+ filters
|
| Important considerations |
Cost scales with captured sessions and configuration. Self-hosting is an Enterprise option rather than a free community edition; Galileo AI and enterprise controls depend on packaging. | Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack. |
| Integrations |
Sentry, Datadog, Jira, Salesforce, Segment, Snowflake | Google Analytics, Google Ads, WordPress, Shopify |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |