Compare pricing, deployment, product fit, integrations, and capabilities side by side.
SMBs and e-commerce teams needing qualitative and real-time visitor insights
Important considerations: There is no permanent free plan; pricing scales with monthly sessions, while longer storage and Discovery AI can cost extra.
Website owners, marketers, and product teams that need free session replay and heatmaps
Important considerations: Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.
| Attribute | Lucky Orange | Microsoft Clarity |
|---|---|---|
| Overview | A real-time behavior analytics suite offering session recordings, dynamic heatmaps, conversion funnels, live chat, and surveys—all features included in every plan. | Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries. |
| Pricing | 7-day free trial; Build costs $39/month or $32/month billed yearly; Grow, Expand, Scale, and custom Enterprise tiers raise session limits | Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | SMBs and e-commerce teams needing qualitative and real-time visitor insights | Website owners, marketers, and product teams that need free session replay and heatmaps |
| Operator | Lucky Orange, LLC Independent private company | Microsoft Corporation Independent public company |
| Company base | Overland Park, United States · United States | Redmond, United States · United States |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | 228,000 employees · operator, as of 30 Jun 2025 |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | marketing attribution Recent official evidence shows a focus on marketing attribution. |
| Key features |
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| Important considerations | There is no permanent free plan; pricing scales with monthly sessions, while longer storage and Discovery AI can cost extra. | Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack. |
| Integrations | Shopify, WordPress, HubSpot, Zapier, BigCommerce | Google Analytics, Google Ads, WordPress, Shopify |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Lucky Orange | Microsoft Clarity |
|---|---|---|
| AI insights | Listed | Listed |
| App analytics | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Listed | Not listed |
| Data export | Listed | Listed |
| E-commerce tracking | Listed | Not listed |
| Event tracking | Listed | Listed |
| Free plan | Not listed | Listed |
| Funnels | Listed | Not listed |
| GDPR compliant | Not listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Real-time data | Listed | Listed |
| Revenue tracking | Listed | Not listed |
| Session recordings | Listed | Listed |
| Surveys | Listed | Not listed |
| User feedback | Listed | Not listed |
| User segments | Listed | Listed |