Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.
Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.
Choose Lucky Orange ifSMBs and e-commerce teams needing qualitative and real-time visitor insights
Important considerations: There is no permanent free plan; pricing scales with monthly sessions, while longer storage and Discovery AI can cost extra.
Choose Umami ifTech-savvy users and businesses prioritizing privacy and simplicity
Important considerations: Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs.
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| Attribute | Lucky Orange | Umami |
|---|---|---|
| Overview | A real-time behavior analytics suite offering session recordings, dynamic heatmaps, conversion funnels, live chat, and surveys—all features included in every plan. | An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities. |
| Pricing | 7-day free trial; Build costs $39/month or $32/month billed yearly; Grow, Expand, Scale, and custom Enterprise tiers raise session limits | Free self-hosting. Cloud Hobby: $0 for 100K events/month and one website; Pro: $20/month with 1M events; Business: $200/month with 10M events; Enterprise: custom. Paid overages are metered. |
| Deployment | Vendor-hosted cloud | Self-hosted and hosted options |
| Best for | SMBs and e-commerce teams needing qualitative and real-time visitor insights | Tech-savvy users and businesses prioritizing privacy and simplicity |
| Operator | Lucky Orange, LLC Independent private company | Umami Software, Inc. Independent private company |
| Company base | Overland Park, United States · United States | San Francisco, United States · United States |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | behavior analysis Recent official evidence shows a focus on behavior analysis. |
| Key features |
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| Important considerations | There is no permanent free plan; pricing scales with monthly sessions, while longer storage and Discovery AI can cost extra. | Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs. |
| Integrations | Shopify, WordPress, HubSpot, Zapier, BigCommerce | WordPress, Vercel |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-09-30. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
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| Attribute | Lucky Orange | Umami |
|---|---|---|
| AI insights | Listed | Not listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cookieless | Not listed | Listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Not listed | Listed |
| Funnels | Listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Open source | Not listed | Listed |
| Privacy-first | Not listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Listed | Listed |
| Self-hosted | Not listed | Listed |
| Session recordings | Listed | Listed |
| Surveys | Listed | Not listed |
| User feedback | Listed | Not listed |
| User segments | Listed | Listed |