Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.
Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.
Choose Matomo ifBusinesses and organizations that want full data ownership and privacy compliance
Important considerations: The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.
Choose Mixpanel ifGrowth teams and product managers who need detailed user behavior insights
Important considerations: Free and Growth plans cap or meter events and session replays; governance, security, and large-scale allowances are Enterprise features.
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| Attribute | Matomo | Mixpanel |
|---|---|---|
| Overview | A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps. | A product analytics platform for growth and product teams that focuses on funnels, retention, session replay, experimentation support, and fast self-serve analysis across web and mobile. |
| Pricing | Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately | Free forever up to 1M monthly events; Growth includes the first 1M events free and scales by usage up to 20M; Enterprise is custom |
| Deployment | Self-hosted and hosted options | Vendor-hosted cloud |
| Best for | Businesses and organizations that want full data ownership and privacy compliance | Growth teams and product managers who need detailed user behavior insights |
| Operator | InnoCraft Limited Independent private company | Mixpanel, Inc. Independent private company |
| Company base | Auckland, New Zealand · Other region | San Francisco, United States · United States |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | 235 team members · operator, as of 2 Mar 2025 |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
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| Important considerations | The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements. | Free and Growth plans cap or meter events and session replays; governance, security, and large-scale allowances are Enterprise features. |
| Integrations | WordPress, Magento, Google Tag Manager | Segment, Zapier |
| Fact check | We checked this information against official vendor sources on 2026-09-30. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
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| Attribute | Matomo | Mixpanel |
|---|---|---|
| A/B testing | Listed | Listed |
| AI insights | Not listed | Listed |
| App analytics | Listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Listed |
| Cohort analysis | Listed | Listed |
| Cookieless | Listed | Not listed |
| Cross-device tracking | Listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Listed | Not listed |
| E-commerce tracking | Listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Not listed | Listed |
| Funnels | Listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Not listed |
| Integrations | Listed | Listed |
| Open source | Listed | Not listed |
| Privacy-first | Listed | Not listed |
| Real-time data | Listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Listed | Listed |
| Self-hosted | Listed | Not listed |
| Session recordings | Listed | Listed |
| User segments | Listed | Listed |