Matomo vs Pendo comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Matomo if

Businesses and organizations that want full data ownership and privacy compliance

Capabilities listed only for Matomo in this selection

Privacy-first Self-hosted Open source GDPR compliant CCPA compliant Real-time data E-commerce tracking Revenue tracking Heatmaps A/B testing Data ownership Cookieless

Important considerations: The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.

Choose Pendo if

Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance

Capabilities listed only for Pendo in this selection

Free plan User feedback Surveys Personalization AI insights Enterprise Web analytics

Important considerations: Paid prices are not public and depend on monthly active users and selected modules. Session Replay is not included in every plan, and Pendo Free stops creation of new guides, NPS surveys, or segments above 500 MAUs.

Shared capabilities

App analytics Event tracking Behavior analytics Funnels Audience insights User segments Session recordings Goals Data export Integrations Custom reports Retention analytics Cohort analysis Cross-device tracking

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Attribute	Matomo	Pendo
Overview	A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.	A product experience and digital adoption platform combining product analytics, retroactive page and feature tagging, funnels, paths, retention, session replay, in-app guides, NPS and other sentiment tools, roadmaps, and AI-assisted insights.
Pricing	Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately	Free plan for up to 500 monthly active users; paid Base, Core, and Ultimate plans use custom MAU- and module-based pricing; full-platform trial lasts 30 days
Deployment	Self-hosted and hosted options	Vendor-hosted cloud
Best for	Businesses and organizations that want full data ownership and privacy compliance	Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance
Operator	InnoCraft Limited Independent private company	Pendo.io, Inc. Independent private company
Company base	Auckland, New Zealand · Other region	Raleigh, United States · United States
Organization scale	No comparable official organization-size figure was publicly disclosed.	at least 850 employees · operator, as of 13 Aug 2026
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Self-hosted Session recordings Heatmaps A/B testing Open source GDPR compliant E-commerce tracking Data export	Product usage analytics Retroactive page and feature tagging Funnels and paths Retention and portfolio health Session replay In-app guides and resource centers NPS and sentiment surveys Roadmaps and product discovery AI-assisted insights Web and mobile support
Important considerations	The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.	Paid prices are not public and depend on monthly active users and selected modules. Session Replay is not included in every plan, and Pendo Free stops creation of new guides, NPS surveys, or segments above 500 MAUs.
Integrations	WordPress, Magento, Google Tag Manager	Salesforce, Slack, Jira, Segment, Snowflake, Zendesk, HubSpot, Microsoft Teams
Fact check	We checked this information against official vendor sources on 2026-09-30.	We checked this information against official vendor sources on 2026-08-09.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Matomo	Pendo
A/B testing	Listed	Not listed
AI insights	Not listed	Listed
App analytics	Listed	Listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Cohort analysis	Listed	Listed
Cookieless	Listed	Not listed
Cross-device tracking	Listed	Listed
Custom reports	Listed	Listed
Data export	Listed	Listed
Data ownership	Listed	Not listed
E-commerce tracking	Listed	Not listed
Enterprise	Not listed	Listed
Event tracking	Listed	Listed
Free plan	Not listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Listed
Open source	Listed	Not listed
Personalization	Not listed	Listed
Privacy-first	Listed	Not listed
Real-time data	Listed	Not listed
Retention analytics	Listed	Listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Not listed
Session recordings	Listed	Listed
Surveys	Not listed	Listed
User feedback	Not listed	Listed
User segments	Listed	Listed
Web analytics	Not listed	Listed

Full details: Matomo Full details: Pendo